The staff at Trek Bicycle Tacoma North End is phenomenal. Every single person I interacted with was courteous, professional, and incredibly supportive. What stood out most is that they weren’t just trying to sell me more things — they took the time to truly listen, understand my needs, and walk me through the how and why behind their recommendations. They explained everything in a way that made sense, making sure I felt comfortable and confident rather than overwhelmed or pressured. That kind of honesty and care is rare, and it made the whole experience feel personal rather than transactional. If you want a shop that actually puts the customer first — not the upsell — this is the place. I left feeling supported, understood, and genuinely valued. Trek Tacoma North End has earned my loyalty.