If I wanted to express in only one word what this company is doing, it would be AMAZING, due to several factors, mainly price/product, I believe that you are getting excellent Loupes for an affordable price, compared to other brands. Secondly, the customer service is personalized and very communicative and clears up every question that you may have. I live in US and placing an order in London kept me with many doubts, but everything was perfect.Thanks to Lucy and the whole team, the process from ordering to having them was nice and smooth...