I have just acquired a Trek Checkpoint ALR 4 2020 from the Milton Keynes shop and did it there over other shops because of the customer service provided by both the store manager and other members of staff. I was listened to, provided advice in line with what I was searching for, given options and invited to try different options; I was never pushed to go with a specific bike or any bike at all. I was supported to make the best decision for me and ended up with an excellent bike. Thank you Trek Bicycles Milton Keynes!