Joe Song
I was looking for a bike to ride with my kids and I started at a big box store, where I test rode a few cheaper bikes. After, I went to Trek in Folsom and it was the right move. The Trek bike I bought was only a little more than the cheaper bike I was considering, but the Trek bike is vastly superior and worth every penny.
On top of the value, I got amazing customer service from Travis at Trek. Literally the best customer service I've had in years. Professional, nice, and knowledgeable. Thanks Travis.