Using this each time i wash my hair has lead to me not needing to use straighteners anymore!! This is big for me as I use to straighten my hair every single day. I love that it protects my hair from the elements and keeps the frizz at bay so that I don’t have crazy hair whilst out and about. It also helps to speed up the time it takes to blow dry my hair - super thick hair use to take an age to dry now I can dry it in 10-15 mins