I have purchased 3 bikes from Trek Ipswich over the past 18 months. The service that the staff provides is extraordinary. They make a point of knowing their customers, follow up calls 6-12 months later just to make sure you are still happy.
As they are riders themselves, they are able to provide practical advice on products, bike set ups, places to ride.
I highly recommend visiting Trek Ipswich for all of your cycling needs