All I can say "I am blown away"! Pricing of stock is a little more than the general bike store, but I don't go to Trek for cheap stuff, I go for good quality stuff like Bontrager. To tell you the truth, I go there for the service. No matter what job they are engaged with at the time I walk in, the tools will be downed right there and they will help me. And if I have to name names I shall: BART, MARIANA, LOUIS, DIMITRII are those that I engage with most frequently - I have never encountered service like they have given me over the year that I have been frequenting their Trek store in Bracknell. Long may you live Trek Bracknell!!!