Awesome customer service. They made me feel welcome at the store, like a second home. No request was too difficult and I didn't feel uncomfortable asking for anything. Took the time to explain what I needed and the benefits. Were willing to offer parts off their own bike to get me on the road sooner. I didn't have to install one accessory, everything was fitted free of charge. I made changes to what I wanted after the bike was built and those changes were made without any issues. Trek's warranties and lifetime guarantees for the original owner are amazing. Gives me confidence in buying Trek/Bontrager products new instead of second hand.