From the time I walked in to Simple Cycles with the idea of buying a road bike, it was the most pleasant experience ever! David and his team talked me through my options on multiple visits, and finally sold me not the most expensive bike, but one they thought I needed and I would enjoy. Despite my lack of knowledge, they were most patient, helpful and friendly - and that makes it feel special.Also the bike I ended up buying is really what I wanted and so I'm super happy. I was initially very tempted to go the online bike sale route from overseas, but am happy I stuck to a local brick and mortar shop. The service one can get is worth far more than any notional savings in selling price of a bike online. I guess I will be seeing a lot of Simple Cycles Wollongong in the future. Thank you guys - much appreciated! :)