A few days ago, we walked in to look at bicycles for my son. Harry and the team were very friendly, and talked about the bicycle options with my son, not just us as parents. The customer service was exceptional. We discussed other competitive options and they were incredibly respectful and acknowledged the quality of other bicycle brands.
We have been incredibly happy with the Trek bicycle we bought for him as his first bike, it's a good quality bike. Impressed by the customer service I dug up my older hybrid commuter bicycle and brought it in for a major service since it was slightly damaged from a big fall a few years back. A week later, my bicycle was back in mint condition. I hope these guys keep doing what they're doing - because it's the best bicycle shop experience I've had in ages.