This is a genuine cycling store. They actually care that you enjoy the ride and give clear information for all levels of cyclists. They don't make you feel stupid for any questions like some of the stores do. Nor is there someone judging you on appearance or treating you like they are too good to talk to you, like a number of other bike stores in Melbourne. I couldn't recommend them more highly. Great people, who just have a passion for cycling and want you to have the same. Definitely go there