This is NOT a mere weight-loss program, it is a program that WILL improve your overall health in a very short time frame. Level 1 runs four weeks, then Level 2 runs another 4 weeks, and Level 3 is a forever lifestyle phase. The food choices and many recipe options they provide are amazing, and eating and cooking is actually much easier and fun. I was hovering 203-204 and just couldn't get my weight down regardless of how much I worked out, so I figured I'd give Betr Health a try since it was a program provided by my employer. My goal was to see if I could get down to around 195, which is somewhere I haven't been in nearly a decade. Surprisingly, I got to 195 in about 2 1/2 weeks, so I pursued the additional goal of dropping to 190. By the end of six weeks, I am consistently 188-189, and still there today after completing L1 and L2 over four weeks ago. I'm 6'1" and in my late 50's, and haven't been 188 since I was in my 20's! I never expected this kind of result. Betr Health is the real deal, seriously, and you will not starve. In fact, you'll eat more often and feel great. But do exactly as your coach and the program instructs you to do, if you want results. You'll get accustomed to the shift in diet if you stick with it, and it will stick with you as it has with me. My only regret is that I did not do something like this a decade ago! Thank you, Betr Health.