I've been using Bike UK's services for five years and their quality has deteriorated considerably, while their prices are still the most expensive ones in town.
The last experience, which made me write this review, was by far the worst. I tried to buy a bike from them and I didn't get the support I needed. Nobody helped me go through the pros and cons of each bike and they would only show me the ones they had on display, which were mainly men's. When I asked for the female version of the bike I liked, they said I needed to pay £50 for them to build it. They explained this amount was non refundable and that I needed to spend it in the shop in case I chose not to buy the bike. So basically I was asked to pay for this 'extra work' because they didn't chose to display the women version of that bike, even though there were 3 of them in storage.
My friend had an entirely different experience, he got really amazing service and lots of disccounts although he didn't quite understand why. This was very different to the service I got at Evans where one of the members of staff spent 45 minutes with me going through bikes, not only the ones they had in store but also bikes we found online. We worked together on pros and cons, which is what I was expecting to get from them. Bike UK, I'm not coming back.