I bought my Powerfly 7 eMTB recently from Trek in Poole because I was impressed with the knowledge and general level of enthusiasm for cycling that the team there clearly have. A year or two ago Trek held an event following Covid Lockdown where they invited people in to the store and demonstrated how to service and self-maintain bikes, putting on free drinks and snacks and generally being really helpful. There was no push to buy anything during this event, it was simply done to help spread knowledge and be helpful. From that moment I felt my next bike would come from them.