General Manager Jerry and Service Manager John K in Trek’s Goleta store made an unbelievably great first impression. I had not been in the store since Trek acquired Bicycle Bob’s. I brought in 4 of my family’s bikes for service that had been collecting dust in our garage. I happened to mention that I would be taking them down to my brother’s family who had lost their home and everything in it in the Palisades fire. Not only were they very friendly and super helpful, but they completely comped the service when they found out these were being tuned up for fire victims AND asked if I would be interested in taking down 3 smaller kids bikes they had received on trade-in for donation to any other families who had also lost their house. What an incredible act of kindness!