JZC
As a beginner, I was really grateful for the help from Scott and Joseph in finding the right bike. They patiently walked me through different bike options as well as gears and accessories, which made the whole process much less overwhelming and more fun.
I’ve also visited two other Trek stores in the East Bay, and in my opinion this location offered the best customer experience. I’ll definitely come back here for anything bike-related in the future.
Another big perk is that the store is right next to the Iron Horse Trail, which makes test riding super convenient.