The number of prospects that go on to purchase is what is referred to as conversion rate.
In a website’s context, it is often the percentage of visitors that buy.
Most sites focus exclusively on increasing the site visitors they have when normally they have fairly simple issues with their website.
If these are fixed, they can have a major impact on their conversion rate and enhance their website’s earnings at an expense that is minimal.
1. Visitors’ Value Should be Improved
Those that purchase from you are doing so since they like the thing or things they see. If a user adds a product to a basket, present to them other products they may like also. If they are checking out a product, the same is applicable, show them the same products. Cross-selling and upselling are thoroughly tested sales tactics, and there is no reason you should not use them online.
2. Be Open, Honest and Clear
In case you have a product out of stock, let it be known. Few things irritate users more than reading everything regarding a product they want to buy, adding it to a cart, and beginning the checkout process, just to discover the product is not available.
The same is applicable to pricing; a user may invest $50 on a product; however, when they discover the shipping is $50 on top of that, they are probably not going to continue the sale. Displaying delivery pricing is a difficult business, but not impossible. An Ip to Country database will let you determine where a user is from and present them with a likely delivery price, for instance.
3. Know Your USP (Unique Selling Proposition)
This is what sets you apart from your competitors. If a visitor visits numerous websites searching for a product, why would they decide to purchase from you rather than elsewhere? Most businesses are not aware of their USP. Virtually all businesses have one; however, not all of them are knowledgeable about it. If your business is family owned, then that is a potential USP. Products that cannot be purchased somewhere else, low prices, excellent support, terrific customer support, free delivery, all of these are USPs. Inform your users what your USP is.
4. Help The User Have Confidence in You
Many people are still wary when purchasing on the internet, and rightly so. There are many people you really must not give your credit card details to. It is essential to provide the prospect every reason to have confidence in you. Explaining shipping procedures and showing a privacy plainly, can also help the user to have confidence in you.
Content and web design as well play a part in trust. Marie Simon, marketing consultant at a local SEO Company stated that, “design that is poorly done gives off an amateurish feeling. If a business cannot invest in a good site, or will not invest money on it, how can a user be certain their order will be handled with the importance it warrants? If the content is poorly written or inaccurate, the same applies; prove that you take pride in what you do”.
5. Do not Waste Time
One of the greatest errors websites make is seeking a lot of information. Your conversion process might be a request for information or sale. In either case, do not waste the user’s valuable time requesting details you do not have to know. This is, obviously, particularly essential with regards to requesting information the user considers private, and that they do not wish to share without a valid reason.
6. Your Return Policy Should be Clear
Returns on the internet are and are sure to remain, a major problem for customers. Users are pleased with websites with a great returns policy and are more willing to purchase from them. You can have people call for returns; they can then share the issue with a real person, which is usually an excellent first step. Free return shipping is often a great idea, if commercially viable. People do not want to pay to return things, particularly if it is a retailer’s error. Lastly, provide the user with the enough time to return things. Twenty-eight days is pretty popular; however, if it takes you that long to for a product to be delivered, what use is the return policy? Twenty-eight days from the delivery date works better.
7. Provide Different Options of Payment
It may sound obvious; however, you must give the user a reasonable choice of payment methods. Not everyone has a credit card, and people who do not usually want to use them. When determining methods of payment, consider options to the normal methods.
8. The User Should be Informed
When someone purchases something on the internet, they want to know when it will get to their door. Providing them with an estimated delivery date at the time of the checkout process is a great start. When you email them when their product is dispatched is excellent. Providing them with a tracking number if using a delivery service, which supports online tracking, is more effective. You should keep the user informed at each stage of the process, before and after purchase, regarding as much as you can.
How will your conversion rate be improved by this? When you leave the customer pleased the moment they have made a sale, implies they are more likely to talk positively regarding you afterward and are more likely to purchase from you in the future.
9. Use a plugin
Incorporating your website with social media is important for its success. Social networks are of enormous help in bringing website traffic and boosting search engine rankings. The best method to build a bridge between blogging and social media is including a social media plugin like EmbedSocial to your site template to set up social media sharing buttons. When you begin using some of these ideal social media plugins, you will be certain to see the increase in social media traffic to your site.
10. Make Life Simple for the User
A properly designed site should allow 100 percent of those who would like to purchase to do so. So where do they make a mistake?
Accessibility – Making a website accessible is a legal responsibility in most countries. Sites that are inaccessible can have an effect on the earnings, as visitors find the website difficult to navigate and go somewhere else.
Be Daring – What takes place when a user chooses to purchase a product? They add it in a shopping basket. How is the product added? They click a link or button. What takes place when they cannot see the button? They go somewhere else.
Usability – Your prospects must learn more before they purchase. Lots of websites have product pages with an image and a few sales patter; and nothing else. Poor visibility can result in lots of potential sales being lost.