--- title: "Connect a Google source" description: "Connect a Google Business Profile as a source in EmbedSocial to pull its reviews or its GMB posts." --- A **Google source** connects a Google Business Profile to EmbedSocial. You choose what it pulls when you set it up: '**Reviews**' for the reviews customers leave on your listing, or '**GMB Posts**' for the posts you publish to that profile. Reviews are the common case. Once connected, they feed a reviews widget on your website and keep updating as new ones come in. You need access to the Google account that manages the business location. Before you start, make sure you are signed in to the Google account that manages the location you want to connect. ## How to connect a Google source :::steps 1. **Open the source picker.** Click '**+ Add source**' in the left menu. ![The EmbedSocial dashboard with the Add source button in the left menu](https://embedsocial.com/images/docs/google/1-google-add-new-source.jpg) 2. **Choose Google.** Under '**or connect single source**', click '**Google**'. ![The platform picker showing Google alongside Instagram, Trustpilot and the other available sources](https://embedsocial.com/images/docs/google/2-google-choose-source-platform.jpg) 3. **Pick the source type.** On '**Choose source type**', select '**Reviews**' to pull the reviews on your listing, or '**GMB Posts**' to pull the posts you publish. Then click '**Next: Connect account**'. ![The Choose source type screen with Reviews and GMB Posts as the options](https://embedsocial.com/images/docs/google/3-google-select-source-type.jpg) 4. **Connect your Google account.** Click the connect button and sign in with the Google account that manages the business location. ![The Configuration step showing the Google account connect button](https://embedsocial.com/images/docs/google/4-google-connect-account.jpg) 5. **Approve the permissions.** Grant EmbedSocial the access it asks for on the Google consent screen. ![The Google permission screen shown while connecting the account](https://embedsocial.com/images/docs/google/5-google-grant-permissions.jpg) 6. **Choose the location and connect.** Pick the Google profile from the dropdown, select the location you want under '**Places**', then click '**Connect source**'. Use '**Search locations**' if you manage several. ![The Configuration step showing the account dropdown, the Places list, and the Connect source button](https://embedsocial.com/images/docs/google/6-google-select-location.jpg) 7. **Pick a widget template.** Choose a template for the widget that will display your Google content. ![The widget template gallery shown after the Google source is connected](https://embedsocial.com/images/docs/google/7-google-widget-template-selection.jpg) ::: > Each location you connect counts as one source against your plan's limit, shown in the header as, for example, '**69/100 sources**'. ## Reviews or GMB Posts? '**Reviews**' pulls the reviews customers leave on your Google Business Profile. This is what you want for social proof on your site: star ratings, review text, and reviewer names in a reviews widget. '**GMB Posts**' pulls the posts you publish to the profile itself, such as offers and updates. Use it when you want your Google posts mirrored on your website rather than customer feedback. The two are separate sources. Connect both if you want reviews and posts from the same location. ## Connecting more than one location Run through '**+ Add source**' again for each location. If your Google account manages several, they appear together under '**Places**' at the location step, and '**Search locations**' narrows the list. Ready to show your Google reviews on your site? [See what the Google reviews widget can do](/google-reviews-widget/) or [start your free trial](/admin/continue_plugin_purchase/socialfeed29/trial?continue_onboarding=ai_widget). ## FAQ **Q: What is the difference between Reviews and GMB Posts?** '**Reviews**' pulls the reviews customers leave on your listing. '**GMB Posts**' pulls the posts you publish to the profile yourself. They are separate sources, so connect both if you want each. **Q: Can I pull reviews from more than one Google location?** Yes. Connect each location as its own source. See [Google Reviews from Multiple Locations](/docs/social-media-aggregator/google-reviews-from-multiple-locations/) for how that works across one account. **Q: Why is my location not in the list?** The '**Places**' list only shows locations the signed-in Google account manages. If one is missing, check that the account has access to it in Google Business Profile, then reconnect. **Q: Do new reviews appear automatically?** Yes. Once the source is connected it keeps syncing, so new reviews arrive without you reconnecting. ## What's next With the source connected, decide how its reviews reach your site. See [Source types](/docs/social-media-aggregator/source-types/) for how sources feed your widgets. > If you have any questions, click the bottom right chat icon to talk with our customer success team or send us an email at [support@embedsocial.com](mailto:support@embedsocial.com) We're here for you 🙏