SOARING TO NEW HEIGHTS — “The Jumbo model epitomizes a blend of tradition and innovation. Inspired by the albatross—a creature once doubted for its ability to fly yet reigning as the king of the skies—the Jumbo, for us, symbolizes overcoming limitations and soaring to new heights. This metaphor aligns with our journey as a collective, continually pushing creative boundaries to produce compelling content. . RPM and Alba Optics prioritize community and authenticity. Similarly, our collective thrives on collaboration, drawing inspiration from the diverse cycling communities and cyclists we engage with.” — rpmsouplesse . Production: RPM™️ Souplesse DOP: jeffreyroekens 1st AC: harbringer_of_life_lemons Producer: anthonyaelbrecht Riders: Aga, Aldo, Aren, Jamie, Liv, Linus, Vincent, Tim, Kim, Simon, Notte Assist: vh.ward . #albaoptics #sunglasses #vzumlens #jumbo

Jumbo loading... smnprtz wearing the new JUMBO CLR GLOSSY VZUM™️ ALU. Going places with rpmsouplesse . Photographer: willemarcassin Production: RPM™️ Souplesse Rider: Simon Pertz . #albaoptics #sunglasses #rideforalba #jumbo #vzumlens

A mutual respect for cycling’s heritage, coupled with a drive for innovation and community engagement, creates a harmonious alignment... A preview of the first flight of the new JUMBO, through the lens of rpmsouplesse . → More to follow . Production: RPM™️ Souplesse DOP: jeffreyroekens 1st AC: harbringer_of_life_lemons Producer: anthonyaelbrecht Riders: Aga, Aldo, Aren, Jamie, Kim, Liv, Linus, Notte, Simon, Tim, Vincent Assist: vh.ward . #albaoptics #sunglasses #vzumlens #jumbo

This is the JUMBO, our newest creation. We were thinking about this winged beast when we were designing them. Non-believers said it wouldn’t fly and on the contrary, it is the king of the skies. . Inspired by our beloved Stratos, a signature model that was born in our first years — the JUMBO features carefully considered modifications to create something beautiful and unique. Joining a family of products dedicated to cyclists. The pedalling explorer, focused on the frontier. . → Now available online and in best retailers . #albaoptics #vzumlens #rideforalba #jumbo #outsideisfree

A cosmic view from the roads of your imagination. A first look at the JUMBO, our newest creation… . → Available from Tomorrow . #albaoptics #sunglasses #vzumlens #rideforalba #jumbo

A cosmic view from the roads of your imagination. A first look at the JUMBO, our newest creation. . → Available from Tues 25 March . #albaoptics #vzumlens #jumbo #rideforalba

A cosmic view from the roads of your imagination. A first look at the JUMBO, our newest creation… . → Available from Tues 25 March . #albaoptics #sunglasses #vzumlens #jumbo

Aussie rebeccahenderson.27 snatched her 21st national title over the weekend, winning both XCC and XCO disciplines. Under brutal weather conditions, suffering a costly crash in the first lap — Bec demonstrated pure resilience and world class skill to catch the lead group and sprint to win the gold. . “Fighting for the whole race despite feeling like my heart wasn’t in it. Big mental battle but adapting, trying, trying again. Feeling helpless and succumbing to being unable to pull it off and then making the right decisions at the crucial moment. Somehow I was able to convince myself I could and made it happen.” . Brava Bec, now rest up! Sending you all the good vibes for a speedy recovery 🫶 . Images provided by orbeafactoryteam . #albaoptics #rideforalba #vzumlens #mtbxc #outsideisfree

Double 3rd place for simoneavondetto in elite men’s race and sofieheby in elite women’s race during the Albenga challenge with the wiliervittoria team. . #albaoptics #vzumlens #rideforalba #wiliervittoria