Ever wondered what goes on behind? It’s not just about the miles, but the people, the passion, and the community that make it all come together. Here’s a sneak peek at the hard work, the laughs, haribo and fun that make our shooting unforgettable. 👀

You think you can handle that? 👀🚀

Ciao strava ! 👋 The challenge has officially started. Now, it’s time to HAVE FUN and crush those 100km in 14 days. Let’s make every ride an adventure. Ready? Join us at the link in bio.

Get ready for the extraordinary. The GT Endurance Collection has arrived. This isn’t just any collection - it’s a gravel series, built for the adventurous and the bold, designed around the spirit of community. Explore the collection at the link in bio. Let’s ride together and embrace the journey!

Unlock the unsaid — these are the codes we live and ride by. The all-new GT collection for all those epic group rides. Link in bio.

Bold hues and a relentless spirit. Where color meets endurance and the rides are never dull. Check out the brand-new GT collection at the link in bio.

The ASSOS DETOUR Challenge is here. The strava challenge kicks off on March 27th and runs until April 9th. • How to participate? Ride 100km in 14 days. • Why 100km? To celebrate those epic days on the bike - the ones made unforgettable by every detour, “shortcut,” and unexpected adventure along the way. 👉🏼 Sign up now and get ready to ride at the link in bio. #ASSOSDetourChallenge #STRAVAChallenge

Locked and loaded. The all-new GT collection: made for the thrill of the unexpected. Shop now at the link in bio.

Deviate from the ordinary. Whether it’s a single hour or all-day epic, GT jerseys rewrite endurance comfort. Back for SS25 with a new palette, short & long-sleeve styles, and rider favorite details that make all the difference in the saddle. The all-new SS25 GT Collection has arrived, link in bio.