Introducing Florum A white floral, reimagined. Because not every bloom grows in a garden. Some fight through the cracks, thriving where no one thought they could. Florum is a tribute to that defiance, a white floral rooted in the rawness of the city. –– Florum opens with delicate top notes of pear, peach pulp, and bright néroli. At its heart is a bouquet of orange blossom, jasmine, and tuberose that unfolds with quiet strength. The base brings warmth and grit, with white amber, earthy vétiver, and sandalwood leaving a lasting impression. Available now on unifrom.com

Florum bloomed in Milan. Thank you to everyone who joined us during Salone del Mobile 2025 for the unveiling of our eighth fragrance. Amid metal and petals, we introduced Florum, born from the idea of flowers growing through concrete. Soft in scent, strong in spirit. The full launch is just around the corner. Available April 23rd. Thanks to ambrogio_fiori, franciferretti, silvia.grni, oddbird Images: lookwhatyoumademesee

News alert: Unifrom’s 8th fragrance is soon here. Today, during Salone del Mobile in Milan, we’re unveiling ‘Florum’ an exclusive preview of our newest scent. Come and be the first to smell it at Milan’s newest flower atelier: ambrogio_fiori, by franciferretti and silvia.grni. RSVP via the link in bio. Not in Milan? No worries — Unifrom™ will be blooming in more cities very soon.

Coming soon: Solid Perfume In 2022, we introduced a limited-edition Solid Perfume that sold out almost instantly. Since then, your most-asked question has been: When will it return? For the past two years, we’ve been tirelessly perfecting every detail—the formula, the design, the scent. Now, the wait is nearly over. Solid Perfume is making its comeback this February. Sign up for pre-access today by clicking ’Notify Me’ on our website. This one’s for all of you who’ve been waiting.

Last Chance Alert! The clock is ticking for your last-minute holiday shopping. Explore our updated list of stockists worldwide and secure a gift for anyone with a nose. We’re continually updating our stockist list, so if you don’t see your city or notice something missing, slide into our DMs with your location, and we’ll help you find a store near you.

Be the best gift-giver this season (even if you left it to the last minute). For a limited time, receive a ORRIS Artisanal Botanical Soap (22€ value) for all orders over 80€   Order by these dates for on-time delivery:   Worldwide (incl. US & Canada) – Dec 16 United Kingdom – Dec 16 European Union – Dec 17 Sweden – Dec 18 Don’t miss your chance to give a gift they’ll never forget—and enjoy a little something extra on us!

Gift-giving made simple—for you or someone you love. As the final order deadlines for holiday delivery approach, here’s a friendly reminder to plan ahead: Order by these dates for delivery before the holiday break: • Worldwide (including US & Canada): December 16 • United Kingdom: December 16 • European Union: December 17 • Sweden: December 18

A FESTIVE TREAT: Unifrom™ and orris.paris are teaming up to offer you a special gift this holiday season. For a limited time, receive ORRIS Artisanal Botanical Soap (22€ value) or a full-sized set of Unifrom™ premium hand-dipped incense (35€ value) for all orders over 80€ exclusively on unifrom.com and orrisparis.com* *No code required. Limited quantities available, offer exclusive to orrisparis.com and unifrom.com and valid while supplies lies.

Now that we’ve restocked all your favorite fragrances on the site, it feels like the perfect moment to reflect on the stories behind the scents. We know that finding a new signature scent can be overwhelming, which is why we turned to our community for help. By sharing their personal experiences, they’ve captured the essence of each fragrance in ways that words on a screen simply can’t. This time, we’re spotlighting Limbo. A bestseller for a reason, it’s a fragrance that continues to leave a lasting impression. Hear John-Jamal’s story and let his voice guide you as you reconnect with, or discover, this unique scent.