here's a pro-tip: with preorders you can secure more guaranteed sales, better handle and forecast demand surges, and build excitement with your fanbase.
it took a 3 second clip of Taylor Swift wearing her skirt for Cassey Ho blogilates to have one of her biggest sales days of all time. after selling out almost immediately, she opened up preorders on her store popflex_active to keep up with Swiftie-level demand. Cassey's lilac short skirt, the one that will fit you like skin, is currently at 10K+ preorders and counting. that's how you handle the "Taylor Swift Effect".