🚢 Behind the scenes at Haelixa! We’ve just bottled 500g of our DNA marker, now ready to ship to India. Enough to trace a massive 2,500 tons of lint cotton! 🌱 Together with CottonConnect, we ensure organic cotton is marked right at the origin. The DNA is expected to arrive in India in about two weeks, at which point CottonConnect steps in: Coordinating production schedules, overseeing marking at the facilities, collecting data, and sharing it back with us. From fiber to finished product, Haelixa’s DNA technology makes it possible to trace cotton back to its source. A powerful move for supply chain transparency. #SupplyChainTransparency #Traceability #SustainableCotton #DNAtracking #BehindTheScenes #Haelixa #CottonConnect #IndiaShipment

𝗧𝗿𝗮𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗿𝗼𝗺 𝗳𝗶𝗯𝗲𝗿 𝘁𝗼 𝗳𝗮𝗰𝘁: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆? As regulations tighten and consumer expectations rise, traceability has become essential to doing business in the fashion industry. Join Haelixa and TESTEX for an exclusive 45-minute webinar that shows how proven traceability solutions can deliver a clear competitive edge to your brand. 📅 Thursday, 19 June 2025 🕘 09:00–09:45 AM CET 📍 Online 👉 Register now: haelixa.com/webinar 𝗦𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘁 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻: ▪️Navigate the latest in supply chain transparency regulations ▪️Align OEKO-TEX® certifications with Digital Product Passport (DPP) requirements ▪️Use forensic DNA-based traceability to go beyond certification limits #Traceability #Webinar #Haelixa #TESTEX #Textiles #Compliance #SupplyChain

e-P Summit 2025 took place in Florence, in the beating heart of global fashion. We were honored to represent Haelixa and showcase our DNA-based traceability technology to key stakeholders at the forefront of fashion innovation. On stage, our co-founder Gediminas Mikutis, emphasized a vital point: Authentic supply chain transparency demands more than digital solutions. It requires physical traceability to deliver radical transparency. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Fashion needs early adopters and the courage to lead change. • Gen AI is redefining how brands build human, customer-centric journeys. • Waste can be beautiful: Circular design is a force for responsible innovation. • True transparency starts with visibility into materials. • Brands have a voice - not to be perfect, but to guide, educate, and empower better choices. The future of fashion is a fusion of purpose, transparency, and technology. #FashionInnovation #SustainableFashion #Traceability #CircularFashion #ResponsibleFashion #SupplyChainTransparency #Haelixa #EPSummit2025

We’re proud to share that our CEO, Patrick Strumpf, will be speaking at the #GlobalFashionSummit in Copenhagen on June 4th. He'll join the "Fibre Futures" panel to discuss how material innovation and natural DNA traceability can build a more responsible and transparent future for fashion. 🎤 Host: Brooke Roberts-Islam 🔹Andreas Dorner (RE&UP) 🔹Nienke Steen (Cradle to Cradle Products Innovation Institute) 🔹Tana Dai (Erdos Cashmere Group) 🔹Thamires Pontes (Phycolabs) 🔹Patrick Strumpf (Haelixa) At Haelixa, we believe that making materials traceable is essential to helping them succeed at scale. We use natural DNA markers to trace fibres like organic cotton and cashmere from source to retail. Enabling bulletproof transparency, trust, and lasting impact. See you in Copenhagen! #GFASummit2025 #SustainableFashion #FibreFutures #CircularEconomy #DNATraceability #Transparency #NextGenMaterials #CircularInnovation #FashionWithProof #Haelixa

We’re proud to officially join fashionforgood as an Innovation Partner 🎉 Fashion for Good is 𝘵𝘩𝘦 global platform driving positive change in the fashion industry. And we are proud to support Fashion for Good and its members with a bulletproof DNA-based traceability solution. So, what does this mean? It means we get to: 🔹 Scale our traceability technology from fiber to finished garment 🔹 Work alongside like-minded changemakers 🔹 Drive real, measurable impact across fashion supply chains At Haelixa, we use DNA-based traceability to give products a voice, prove their story, and make transparency possible even in the most complex value chains. Now, with the support of the Fashion for Good community, we’re one step closer to making that vision a reality. Thank you for welcoming us. Let’s make transparency the new norm. 💥 #FashionForGood #InnovationPartner #SustainableFashion #Haelixa #Traceability #FashionTech #CircularEconomy #TextileTransparency

How can a textile manufacturer guarantee the true origin of every fiber? And how can they do it without slowing down operations? At Haelixa, we believe that true transparency must be proven, not just promised. That’s why we’re proud to share the success story of Petsas SA, a leading Greek textile manufacturer committed to trust and integrity in the organic cotton supply chain. In just one day, our traceability technology was fully installed and operational. We use natural DNA to mark and trace fibers like organic cotton. Sprayed on in seconds. Safe, invisible, and resilient throughout the supply chain. The results? ✔️ 100% supply chain transparency ✔️ Fully integrated in just one day ✔️ Brands and consumers can verify origin with confidence 🔗 Learn more about the project: https://haelixa.com/customer-story/empowering-transparency-in-organic-cotton-with-petsas-sa-in-greece/ #Haelixa #PetsasSA #OrganicCotton #Traceability #CircularFashion #Circularity #SupplyChainTransparency

Curious about the latest innovations in circularity and responsible design? Want to discover how physical traceability can drive strategic progress toward a more resilient and transparent fashion supply chain? Join us in Amsterdam at the Innovation Forum Sustainable Apparel and Textiles Conference, where we'll explore how fashion brands can move from intent to action, creating real impact while staying ahead in an increasingly competitive and regulated market. Let’s talk traceability, transformation, and the future of fashion. #SustainableFashion #CircularDesign #SupplyChainTransparency #Haelixa #InnovationForum #ResponsibleFashion

Today, on Fashion Revolution Day, we remember the tragic Rana Plaza collapse in Bangladesh – a heartbreaking reminder of the human cost behind the clothes we wear. Over 1,100 lives were lost due to unsafe working conditions and a lack of accountability in the fashion industry. We want to use this day to remind everyone: take a moment to ask who makes your clothes, and where they really come from. Awareness is the first step toward change. At Haelixa, we’re proud to be part of that change. Our innovative DNA traceability technology allows brands to verify the true origin of their textiles and ensure every step of their supply chain is transparent and trustworthy. Because behind every garment, there’s a story. And it deserves to be told truthfully. #FashionRevolution #WhoMadeMyClothes #TransparencyMatters #Haelixa

"What do you use to trace raw materials like cotton or cashmere?” We get this question all the time. Here’s our not-so-secret ingredient – born in the Swiss Alps: We use natural DNA from mountain herbs to mark and trace raw materials. 🧬 Sprayed on in seconds. 🌱 Safe, invisible, and resilient throughout the supply chain. This is traceability with a Swiss signature: pure, powerful, and unlike anything else in the world. #Haelixa #SwissAlps #Traceability #OrganicCotton #Cashmere #Innovation #SustainableTextiles