How do we navigate the polarities of this world? This year has been one of unraveling for me. When I look honestly at our world, I cannot soften its edges—it is brutal. Injustice, cruelty, and deception loom large, yet within this, my beacon for love only strengthens. And I do not strengthen alone. It is the cause and effect of quiet, everyday acts of love and kindness that sustain me: the intimacy of kinship, the grace of being seen and seeing others, the invisible threads of connection that hold us steady.
I have always worn my heart on my sleeve, believing that the truest way to expand time is to love. Yet we live in a world addicted to the new, to the next, where our devices steal the timeless—those suspended moments of endless conversation, of sitting by the lakeside without anticipation, of simply being. Once, stillness was a gateway to expansion, not merely a place to recover from exhaustion.
It’s from this place that we create. From a place of slowing down, of magnifying the beauty of our natural world. We are breaking through the barriers of what is expected—seeking not to replicate, but to reimagine. In fragrance, we don’t merely project a scent; we seek to evoke, to awaken something unspoken and alive within us.
This philosophy mirrors my own journey with perfume—a surrender to exploration, where beauty is raw, tactile, and ever-changing. Each scent holds its own soul, a memory suspended in time. As we prepare to release in full bloom next year, it feels like the culmination of this vision—an ode to nature, to the art of slowing down, and to the richness of simply being.
To those who have supported us, who have expanded with us in both space and time—thank you. You are woven into this journey, into every step of creation, into every note that lingers in the air.
We are not here to follow formulas. We are here to break through them. To bring to life new aromas—ones that linger not just in the air but in the heart. This is our promise: to create from the quiet, the timeless, and the beautifully unbound.
Love and light from our container to yours.
Amanda x
Photo captured by scentrified
