These madewithlovebytomdaley x thewoolmarkcompany soft-as-a-cloud, weight-changing 100% Merino wool yarns are ready to shop. They’re Woolmark-certified, meaning the they’ve have undergone rigorous testing for durability, colour fastness, and resistance to pilling. Tap the link in bio to shop.

Wool’s end-of-life pathways, such as the fibre’s biodegradability and recyclability, make it a strong choice for supporting a more circular economy, where waste is minimised.   This matters as decision-makers consider adopting Extended Producer Responsibility (EPR), a policy that requires brands to be responsible for what happens to their products after use.

International Woolmark Prize alumni mmusomaxwell, has launched its debut menswear collection crafted from premium Merino wool. Drawing inspiration from both the Xhosa and Basotho peoples, two distinct Southern African communities known for their ceremonial dress and spiritual symbolism, co-founders Mmuso Potsane and Maxwell Boko designed this collection as a powerful reflection on masculinity: not as a fixed ideal, but as a fluid, evolving expression of self, shaped by heritage, memory, and identity. Tap the link in bio to shop now.

2025 International Woolmark Prize finalist luar handcrafting his standout wool faux fur jacket.

It’s incredible how a few tiny fabric samples can inspire a designer’s entire vision. Pictured: meryllrogge planning her 2025 International Woolmark Prize collection.

🎥 louisgabrielnouchi created his 2025 International Woolmark Prize collection using custom materials made from a blend of new and recycled wool.

You’ve tagged us in countless indiarosecrawford posts so we thought it was time we reshared. Through her intricately knitted pieces, India brings the world of Frog and Toad to life. A beautiful reminder of the possibilities with wool and knit, no matter the scale. Her page is a true testament to the artistry of wool and we encourage you to explore more at indiarosecrawford

Why athletes choose Merino wool. A major four-year research program led by North Carolina State University has further proven what we’ve always known, that 100% Merino wool base-layer garments deliver superior thermal comfort and performance benefits during stop-go sports like cycling, rock climbing, hiking and skiing.    This concept is called ‘dynamic breathability,’ explaining how Merino wool garments can adapt to changing conditions.    Unlike synthetic performance wear, Merino wool maintains a thermal equilibrium during both exertion and rest. This allows athletes to conserve energy, avoiding the after-chill often experienced in outdoor sports as the body constantly works to maintain a skin temperature of 35°C.    Another key finding is how wool maintains a more stable next-to-skin microclimate 96% better than polyester, reinforcing the critical role textiles play in comfort during stop-go sports.    Tap the link in bio to discover the full study.

Made from 100% Merino wool with a modified Zirpro treatment, U.S. textile innovator Burlington has leveraged wool’s natural flame resistance in its BodyShield™ fabric to create workwear engineered to protect against flames and molten metal splashes—ideal for those working in melters, foundries, steel mills, and aluminium plants.   To put it to the test, Burlington poured 1 kg of molten metal directly onto BodyShield™ samples - aluminium at 760°C and iron at 1,538°C. The result: no ignition, and while the surface may singe, the fabric stays structurally sound – keeping the wearer protected.