Woolmark is proud to announce ibkamara as Guest Artistic Director for the #WoolmarkPrize 2025. Known for his seamless understanding of style, creativity and pop culture and as a champion for inclusivity in fashion, IB is one of the most exciting and innovative figures in the industry. His artistic direction will support the award in continuing to break down borders and barriers. Follow us to see how IB will inspire the next generation of #WoolmarkPrize in 2025.

Introducing our #WoolmarkPrize 2025 finalists: act_n1, Italy diotima.world, USA duranlantinkyo, The Netherlands estermanas, Belgium louisgabrielnouchi, France luar, USA meryllroggebv, Belgium  standing_ground_, UK/Ireland.   These eight brands represent the next generation of creative game-changers and will compete to positively shape the future of fashion using our favourite fibre, Merino wool. Massive congratulations to each and every one of you. 📷 Duran Lantink: Luca Tombolini  Louis Gabriel Nouchi: Ismael Moumin Meryll Rogge: Nathan Yamniak

With a talent for handmade design, Nik, the founder and creative director of N I C K E L . N . C O, is the creative force behind the viral giant knitted Merino wool blanket you may have seen on TikTok.   Nik’s passion for working with her hands, rooted in her floristry background, has always influenced her creative vision. She believes that handcrafted pieces carry a soul and quality that mass-produced items simply can’t match.   With a family history in the wool industry, Nik is now channeling her energy into large-scale knitted works that take simple, basic stitches and transform them into bold, contemporary wool art.   🤳Check out her page on TikTok under nickel.n.co

The Woolmark Performance Challenge is a world-leading innovation competition for students interested in the sports and performance.   Finalists are selected for their bold, game-changing ideas that seek to redefine the industry. This year, we’ve partnered with Alpinestars in challenging students to create visionary designs that blend innovation with the versatility of wool. Prizes up for grabs include:   ⛰️ Paid internship at Alpinestars, Italy 📚 Up to x5 innovation bursaries   Have you been holding onto an idea? Now is the time to tell us. Register now by tapping the link in bio.

saks has curated its top Merino wool designer picks of the season, featuring brands like Khaite, Toteme, FERRAGAMO, and AMI Paris – just in time for the cooler days ahead. Need some inspo on how to style your layers this season? Saks has also created a page full of styling tips too 🎉 Tap the link in bio to explore now.  📷 by danliphotography

POV: you win the #WoolmarkPerformanceChallenge and go on to develop designs for Salomon.   Winner Chloe Jerolamon landed an internship at Salomon after winning the #WoolmarkChallenge Innovation Award, where she was selected by Salomon from a group of talented young designers from around the world.   During her internship, she focused on inclusivity in sports, collaborating with both the para and apparel teams on research, sketches, and pattern development. All materials used to create this uniform were repurposed from Salomon’s leftover stock. Model: Fayçal Toumi fayss_8 Photographer: Marc Muller studio404photography

What if we told you that this water-resistant jacket is made with wool? Australian technical performance brand, two.pointone, created this hero piece from a proprietary ‘woven shield’ fabric. Constructed with three layers for comfort and breathability, this innovation allows the jacket to be wind and water-resistant while maintaining Two One’s sharp, tailored design DNA.     [video description: the Woven Shield Merino wool blazer shows off its water resistance capabilities. We hit rewind and watch in reverse as water is thrown onto the blazer. Droplets rise from the jacket to reveal the pristine fabric underneath.]

Don’t just take it from us, here’s izzipoopi explaining why Merino wool’s thermoregulating properties are her cold-weather outfit hack.

The stunning irinashayk in lagosspaceprogramme’s Wool-Silk Elton Maxi Beaver coat, featured in the latest boybrotherfriend issue, guest-edited by the visionary riccardotisci17 💙