Thirteen years of InR family. Not sure if that’s any kind of milestone, but it sure has been one hell of a ride. As a scrappy, bootstrapped brand we’ve never had a real budget for marketing or models or content creators. The folks that you’ve seen on the pages of our website and glossy social media posts are friends that have always been there with just a phone call and generously accepted payment in beer and clothing. Over the past thirteen years we’ve had more trips, more campfires, more breakdowns, more broken bones, more beers and more good times with these people than I can even count. And let’s be honest. This shit ain’t easy. Running a brand and small business is an exercise fraught with peril. A new gauntlet gets thrown in your face almost weekly. But like any epic adventure, the hardest ones are the ones you take with you to the grave. And this particular journey has never been about business or money. It’s been about doing something that feeds the fire in your belly and, most importantly, about the friends that join you for the ride.
#inrfamily #ironandresin
