We’re excited to support New Look as they onboard their core suppliers to the TrusTrace platform—strengthening transparency, driving responsible sourcing, and laying the foundation for compliance. By connecting real-time data across the supply chain, New Look is taking meaningful steps toward a more accountable and sustainable fashion future. Read the press release for more. Link in bio.

The TrusTrace team is heading to Paris next week for Fashion Act 2025—joining global leaders driving progress on sustainability, circularity, and traceability in fashion. If you’re attending, we’d love to connect. Stop by our booth or reach out to set up a meeting—let’s talk about how data can help you meet emerging regulations and build more transparent supply chains. Let’s connect in Paris!

Join us next week at the FDRA Compliance Conference as our Head of Sales, Apurva Bhargava, joins industry experts to discuss one of the biggest challenges facing global footwear and apparel brands: preparing for a wave of traceability and sustainability disclosure laws. Panel: Global Traceability + Sustainability Reporting Regulations and Solutions at 1:45–2:30 PM From CSRD to California’s latest rules, this session will explore the regulatory timelines, data strategies, and digital tools needed to stay compliant and competitive. View the full event agenda at: https://www.shoesustainability.com/compliance-conference

At the Rethinking Materials Summit in London next week, TrusTrace Co-Founder & CEO Shameek Ghosh will join leading experts to explore how data-driven traceability is reshaping resource management, regulatory readiness, and supply chain resilience. Panel: Data-Driven Traceability at 10:00 AM, moderated by CDP’s Nathan Cole From digital product passports to blockchain and life cycle models, this session dives into the tools—and data quality—needed to manage materials, waste, and compliance more intelligently. Learn more at https://rethinkingmaterials.com/

The TrusTrace team is on the road this month, joining conversations that matter across supply chain traceability, and regulatory readiness. Whether you’re attending a panel or simply passing through—reach out. We’d love to meet, share insights, and explore how traceability can support your goals.

We’re proud to partner with Avery Dennison to bring enhanced traceability capabilities to their Optica supply chain solutions—allowing for deeper material insights, improved supply chain transparency, and stronger compliance support to apparel brands worldwide. This collaboration strengthens the link between physical and digital product identities, helping brands meet growing demands for accountability, circularity, and data integrity. Read the full press release. Link in bio.

What data do brands really need to prepare for Digital Product Passports? Our data protocol breaks it down—mapping out key data points, technical considerations, and how to align with evolving EU requirements. Whether you’re a brand or supplier, this resource helps you build a strong data foundation for DPP success. Download your copy now. Link in bio!

At SXSW, our SVP of Marketing, Anja Sadock, shared how TrusTrace was born from a critical gap: the lack of reliable data to prove how fashion products are made. Without that visibility, it’s nearly impossible to verify claims, reward responsible practices, or reduce environmental and social risks. From certified materials to Scope 3 emissions and labor conditions, brands and suppliers need traceability they can trust. That’s why we’re here—to connect the dots and deliver the evidence needed to drive real, positive impact in the fashion industry.

This week we’re heading to Washington, D.C. for the FDRA Shoe Executive Strategy Summit, where the future of footwear takes center stage. We’ll be joining leaders to explore how traceability empowers footwear brands to strengthen sourcing, boost compliance, and prepare for what’s next. Let’s connect and talk supply chain data, innovation, and sustainability in footwear! See you there!