why the π€?
Because thatβs the exact reaction we got when we first told people we were brewing non-alcoholic craft beer in the Alps. "Freedl? No alcohol? Seriously?" π€
The classic Italian βche *** state facendo?β face β full of doubt, side-eyes...
So we put that hand right on the cap.
As a tribute to all the skepticism β and to remind ourselves: every bold idea starts with someone not getting it (yet).π
Today, that hand stands for guts, craft, and alpine roots in a bottle.
snapshots straight from the Freedl brewery caputred by troebingeranna