It was a pleasure welcoming Evelyn Bovo into our Hackney, London factory to see how our pointe shoes are made!🩰 • Evelyn’s maker (P Maker) is based in our Leicestershire factory, but Anchor Maker was kind enough to share some of the production process and talk through what he does with Evelyn😁⚓️ • We hope you had a lovely visit❤️ • #freedoflondon #london #insidethefactory #factory #ballet #balletshoes #pointe #pointeshoes #handmade #madeinengland #handcraft #handcrafted #evelynbovo #semperoperdresden #semperoper

Freed of London’s Sophie Simpson (MBE), speaking about her mother Michelle Attfield (MBE) and her fond memories of Dame Margot Fonteyn. Full video of Sophie & Alexander Campbell’s conversation is available to watch on the Royal Academy of Dance’s YouTube channel. • #freedoflondon #royalacademyofdance #rad #margotfonteyn

It's half-term😁 And the clocks have changed too🕰️⁠ •⁠ Pop into our Covent Garden store on your Autumn walk around London🍂 We've got a great selection of dance shoes, garments, gifts and accessories🛍️⁠ •⁠ Address: 94 St Martins Lane, London, WC2N 4AT.⁠ •⁠ Open: 9:30am - 5:30pm (Mon-Fri) 10am - 4:30pm (Sat).⁠ Closed on Sundays.⁠ •⁠ #freedoflondon #london #coventgarden #stmartinslane #westend #theatreland #freeddance #freedballet #londonstore #londonshop #centrallondon #dance #dancing #dancer #handmadeshoes #handmade #madeinengland #handcrafted #handcraft

We've got a beautiful selection of dancewear available in our Covent Garden store😍⁠ •⁠ From official the RAD uniform, to limited collections and more😁⁠ •⁠ *All Freed of London garments in store are made in England at our Blaby, Leicestershire factory, (excluding the "NELA" collection which is made by our sister company, Chacott, in Japan).*⁠ •⁠ Address: 94 St Martins Lane, London, WC2N 4AT.⁠ •⁠ #freedoflondon #london #coventgarden #stmartinslane #westend #theatreland #freeddance #freedballet #londonstore #londonshop #centrallondon #dance #dancing #dancer #handmadeshoes #handmade #madeinengland #handcrafted #handcraft #leotards #skirts #dancewear #garments #danceleotards

Ray aka Crown Maker hard at work!🔨🩰⁠ •⁠ In these images, Crown Maker has already prepared the lasts with soles and has put the last into the upper, pinning them at the toe, ready for the next stage... ⁠ •⁠ Next, he will build the block up with our signature paste and a combination of paper, cards and hessians, entirely dependent on the dancers shoe specifications😁❤️⁠ •⁠ Follow us for more images, videos and informationℹ⁠ •⁠ #freedoflondon #london #ballet #ballerina #balletshoes #balletdance #balletlife #balletinsta #handmade #madeinengland #handcraft #handcrafted #pointe #pointeshoes #freedpointe #freedpointeshoes #freedballet #freedshoes #factorylife #factorywork #shoefactory #dancefactory #satin #pinksatin #crownmaker

Are you ready for Halloween?🎃⁠ •⁠ Freed of London Themed Keyrings & Miniatures are the perfect gift any time of the year, and there are currently 6 different designs to choose from for Halloween!👻⁠ •⁠ Available in our Covent Garden store, or online via our website🛒🛍️⁠ •⁠ Handmade in England.⁠ •⁠ #freedoflondon #london #halloween #halloweenkeyrings #halloweenminiatures #dance #dancing #dancer #dancegift #balletgift #handmade #madeinengland #handcraft #handcrafted

Sophie Simpson (MBE), pictured at Broadcasting House, where she was invited for an interview on BBC Radio London with Jumoké Fashola to talk about Freed of London, our pointe shoes and our history🩰✨️⁠ •⁠ Thanks Jumoké! (jumokefasholaofficial) 😁🎙️⁠ •⁠ #freedoflondon #london #bbcradio #bbclondon #bbcradiolondon #ballet #ballerina #balletshoes #balletdance #pointe #pointeshoes #handmade #madeinengland #handcraft #handcrafted⁠

#RoyalAcademyofDance #RADUniform⁠ •⁠ From our factory in Blaby, Leicestershire to studios around the world...⁠ •⁠ The Royal Academy of Dance uniform blends British craftsmanship with modern sustainability.⁠ •⁠ Handmade in England from ECONYL® regenerated fabric.⁠ •⁠ Garments pictured: Rowan (Leotard) Cedar (Fitted Tights).⁠ •⁠ #freedoflondon #london #leicester #garments #garmentscollection #handmade #madeinengland #handcraft #handcrafted #dancewear #dancegarments #danceleotards #danceleotard #freeddance #freedballet #freeddancewear #radexamination #radexamwear #radexam

An unforgettable evening with Steven McRae at our Covent Garden store to celebrate Stevens book “Anything is Possible with Ballet” ✨ • We were honoured to host this intimate event for Steven, his friends and family, and we would just like to say, well done again on your debut publication👏❤️ • stevenmcrae_ magiccatpublishing • “Anything Is Possible with Ballet” is available to purchase from the Freed of London store. • #freedoflondon #london #coventgarden #anythingispossible #stevenmcrae #ballet #dance #book