Let us show you where the magic takes shape. With Allegra Mixology, our GenAI-powered retail experience for Bvlgari, we explored a new creative territory where scent, visual art and artificial intelligence converge into one immersive, sensorial language. Let’s go beyond storytelling: a behind-the-scenes look at how fragrance becomes experience, and how technology can spark emotion through interaction, beauty and wonder. Watch the video and discover the making of a new kind of magic. #Bvlgari #AllegraEauDeParfum #Retailtainment #GenerativeAI #BehindTheScenes #ExperienceDesign #MirrorDigitalAgency

🎚️ Can a fragrance be mixed like a track? Only when different minds, hands and visions find the same beat. This is what happened with bvlgari Allegra Mixology, a scent experience that lets you layer perfumes with Magnifying Essences to create your own signature blend: it took rhythm, instinct but above all, connection. A real mix and match of visions, skills and beats came together to shape a retail experience that no one could build alone. So, many thanks to ennio_piccirillo, Innovation and Transformation Senior Director, to aliciagonzalezmir, Innovation and Transformation Senior Manager, matildemattioli, Global Digital Marketing Project Manager, Elena Palladino, Global Trade and Retail Marketing Senior Manager, Ronnie Bertocchi, Global Store Planning and VM Senior Manager, Maria Gabriella Mancini, Global Store Planning and VM Coordinator, Claire Delor, Global Strategic Marketing Bulgari Allegra, Francesca Cicala, Image Project Manager and to every hand and mind involved: this was co-creation at its finest: tuning in, layering up, making space for each other. The gold NCAwards adcgroup A beautiful outcome that stays with us, just as the talents connection. 🏆 #Mixology #BvlgariAllegra #NCAwards2025 #MirrorWorks #CoCreation

What a journey! 🌸 The Pasticcino Bag World Tour is stitched across cultures, channels and people. We flew together with weekendmaxmara team over every touchpoint, from content to animation, from storytelling to strategy, turning this signature precious bag into a relationship landing in a new culture: the Japanese inspro. A kawaii spirit, full of texture, colour and surprise. Craft, data, heritage and trust. All in the same bag of fun and curiosity. This journey ended with two awards at adcgroup, plus another meaningful result: working side by side with the weekendmaxmara team. #PasticcinoBagWorldTour #PasticcinoBagTreasuresofJapan #ncawards

Reality leaves marks, even if we don’t see them. And sometimes, it takes a car crushed by giant hailstones to make people finally look. Three teams with one shared need: to turn awareness into action, asking people a moment of attention. And to do it, together. With arri_daje CEO and co-founder of factanza, and for acci_denti , Communication Manager in cesvi_fondazione and Mattia Borrelli Communication Officer in cesvi_fondazione, we built a signal: a concrete reminder that the climate crisis is already here. Not a distant warning, nor just a visual hyperbole. 🎥 In the video: the making of a process that speaks as loud as impact. A Silver prize gained together NC Awards adcgroup. And now, the real weight is in the message we carry forward. #CESVI #Factanza #NCAwards2025 #MirrorWorks

We pressed play on INTERGALACTIC Light, shadow, and everything in between. An immersive installation and a collective experience. Behind it all there was a flow of creative direction, shared energy, and experimental spirit. Mirror was there, helping bring it to life and dancing hard after, obviously. Together with ied_official and clubtoclub, we shaped a space that crossed disciplines and generations. A place where tech wasn’t the end goal, but the language to express an idea. Edoardo Staffa blume.alc our Creative Technologist, guided students through the design of a system blending wearable tech, responsive projections, and immersive sound. Thanks to IED, C2C, bill_kouligas and to everyone who stepped into the light with us. See you in the next orbit! 🪐 #PressPlay #Intergalactic #IEDFirenze #C2CFestival #BillKouligas #MirrorDigital #CreativeEcosystem #ImmersiveDesign #HumanDigital #DesignForCulture #LightAndShadow

That’s a wrap! So many faces, so many sparks and that Paris backdrop that couldn’t have been more perfect. This year vivatech 2025, we wanted to show off what innovation can look, feel, even sound like. And we made it: 🪄we turned the scent of a fragrance into immersive visuals; 🪡we transformed the texture of a fabric into data-driven motion; 👔we let digital avatars wear entire collections; 💫 we made machines respond to emotions in real time. Every interaction, every close-up, was committed to answer one, big question: how can technology serve brands that aspire to be more human? Now it’s time to pack up. But first, here’s a reel to rewind it all. Enjoy it. And see you very soon, Paris! 👋 #MirrorAI #VivaTech2025 #DigitalAlchemy #RetailReimagined #AIExperience #HumanTechnology #ClosingReel

A winning postcard from Milan ✨ Some journeys start with an idea. Ours travelled through scent, storytelling and the power of saying the opposite. So, we arrived in Milan with four golden (and silver, and bronze) reasons to celebrate. Here’s our Friday night ride at the NC Awards by adcgroup where the most original, cross-disciplinary campaigns in Italy take the stage. 🥇 First stop: Gold bvlgari Allegra – Mixology Where fragrance becomes performance. A console, an algorithm, and a whole new way to compose scent one layer, one beat at a time. 🥇 🥉Next up: Gold again and Bronze! weekendmaxmara Pasticcino Bag – Treasures of Japan A journey of heritage, hands and heart. From Kyoto to Milan, across channels and cultures, all stitched together by craft and connection. 🥈Then: Silver Climate Change Doesn’t Exist – with factanza for cesvi_fondazione A striking title, a necessary reversal. Built to turn denial on its head and drive action alongside one of Italy’s most active humanitarian and environmental NGOs. It turns out that when ideas are made to move people, sometimes they even take the stage. What a trip!💥 #NCAwards2025 #MirrorStudio #BvlgariAllegra #PasticcinoBag #CESVI #CreativityInMotion

That’s a wrap! 💥 So many faces, so many sparks and that Paris backdrop that couldn’t have been more perfect. This year vivatech, we wanted to show off what innovation can look, feel, even sound like. And we made it: 🪄we turned the scent of a fragrance into immersive visuals; 🪡we transformed the texture of a fabric into data-driven motion; 👔we let digital avatars wear entire collections; 💫 we made machines respond to emotions in real time. Every interaction, every close-up, was committed to answer one, big question: how can technology serve brands that aspire to be more human? Now it’s time to pack up. But first, here’s a reel to rewind it all. Enjoy it. And see you very soon, Paris! 👋 #MirrorAI #VivaTech2025 #DigitalAlchemy #RetailReimagined #AIExperience #HumanTechnology

We inspire brands in digital innovation, with impactful, results-oriented experiences. That’s where the journey begins: with a quote on a wall. But the real meaning? You’ll find it step by step. You are welcome, digital explorer. A booth becomes a path through rhythm of gestures, glances, conversations in motion. You start with a tap on an iPad and a simple question. Then a Magic Surface: not just a screen, but a living surface that listens, reacts, and reflects. Where you can dive in. And this magic comes from data and dialogue, tech and tactility: you’ll meet eyes behind the interface. And at the end, you’ll see a piece of art shaped by your intent coming to life. Swipe through to walk the space with us. Or come experience it live Pavilion 1, Stand E58, in vivatech 📅 Until June 14 - Vivatech Paris 🎥 Follow stories for more from the ground! #MirrorAI #VivaTech2025 #RetailExperience #MagicMirror #AIandCraft #DigitalJourney #HumanTechnology