That’s a wrap! So many faces, so many sparks and that Paris backdrop that couldn’t have been more perfect. This year vivatech 2025, we wanted to show off what innovation can look, feel, even sound like. And we made it: 🪄we turned the scent of a fragrance into immersive visuals; 🪡we transformed the texture of a fabric into data-driven motion; 👔we let digital avatars wear entire collections; 💫 we made machines respond to emotions in real time. Every interaction, every close-up, was committed to answer one, big question: how can technology serve brands that aspire to be more human? Now it’s time to pack up. But first, here’s a reel to rewind it all. Enjoy it. And see you very soon, Paris! 👋 #MirrorAI #VivaTech2025 #DigitalAlchemy #RetailReimagined #AIExperience #HumanTechnology #ClosingReel

A winning postcard from Milan ✨ Some journeys start with an idea. Ours travelled through scent, storytelling and the power of saying the opposite. So, we arrived in Milan with four golden (and silver, and bronze) reasons to celebrate. Here’s our Friday night ride at the NC Awards by adcgroup where the most original, cross-disciplinary campaigns in Italy take the stage. 🥇 First stop: Gold bvlgari Allegra – Mixology Where fragrance becomes performance. A console, an algorithm, and a whole new way to compose scent one layer, one beat at a time. 🥇 🥉Next up: Gold again and Bronze! weekendmaxmara Pasticcino Bag – Treasures of Japan A journey of heritage, hands and heart. From Kyoto to Milan, across channels and cultures, all stitched together by craft and connection. 🥈Then: Silver Climate Change Doesn’t Exist – with factanza for cesvi_fondazione A striking title, a necessary reversal. Built to turn denial on its head and drive action alongside one of Italy’s most active humanitarian and environmental NGOs. It turns out that when ideas are made to move people, sometimes they even take the stage. What a trip!💥 #NCAwards2025 #MirrorStudio #BvlgariAllegra #PasticcinoBag #CESVI #CreativityInMotion

That’s a wrap! 💥 So many faces, so many sparks and that Paris backdrop that couldn’t have been more perfect. This year vivatech, we wanted to show off what innovation can look, feel, even sound like. And we made it: 🪄we turned the scent of a fragrance into immersive visuals; 🪡we transformed the texture of a fabric into data-driven motion; 👔we let digital avatars wear entire collections; 💫 we made machines respond to emotions in real time. Every interaction, every close-up, was committed to answer one, big question: how can technology serve brands that aspire to be more human? Now it’s time to pack up. But first, here’s a reel to rewind it all. Enjoy it. And see you very soon, Paris! 👋 #MirrorAI #VivaTech2025 #DigitalAlchemy #RetailReimagined #AIExperience #HumanTechnology

We inspire brands in digital innovation, with impactful, results-oriented experiences. That’s where the journey begins: with a quote on a wall. But the real meaning? You’ll find it step by step. You are welcome, digital explorer. A booth becomes a path through rhythm of gestures, glances, conversations in motion. You start with a tap on an iPad and a simple question. Then a Magic Surface: not just a screen, but a living surface that listens, reacts, and reflects. Where you can dive in. And this magic comes from data and dialogue, tech and tactility: you’ll meet eyes behind the interface. And at the end, you’ll see a piece of art shaped by your intent coming to life. Swipe through to walk the space with us. Or come experience it live Pavilion 1, Stand E58, in vivatech 📅 Until June 14 - Vivatech Paris 🎥 Follow stories for more from the ground! #MirrorAI #VivaTech2025 #RetailExperience #MagicMirror #AIandCraft #DigitalJourney #HumanTechnology

Our Masseto cellar installation told through frames and details: where craftsmanship meets code and the terroir becomes a multi-layered sculpture. Through a new language made of light projections, 3D modeling, and the ancestral gesture of sculpture, this land reveals itself chapter by chapter, texture by texture. Step inside, and let the precious nature of Masseto unfold before your eyes. #GenesisOfATerroir #MirrorDigital #DigitalSculpture #ExperienceDesign #CraftedByInsight #HumanDigital

🥈 Another Silver at the European Design Awards 2025! Genesis of a Terroir, the immersive installation we created for and with Masseto, started from a simple insight: “What if a land could tell its own story?” From that question a two-year journey took shape: together with the brand sculpture met projection, and clay met code. The result? An interactive sculpture where geology becomes narrative, and the soul of a place becomes the reason why behind experiencing Masseto’s precious wines that led us to win this prize, for the second time! Thanks to massetowinery for walking this path with us. And to europeandesignawards for celebrating the power of design that makes the invisible... visible. #GenesisOfATerroir #MirrorDigital #DigitalSculpture #ExperienceDesign #CraftedByInsight #HumanDigital

For Mirror’s talents, “Genesis of a Terroir” founds its core in a tension we embrace every day: between hand and code, shape and system. So, we imagined the 3D not as a simulation: the land of massetowinery couldn’t be just rendered, it had to be revealed through all its elements. The backstage of this opera consisted in over two years of research, sketching, modeling, projection tests and precision adjustments led to something that transcends both tool and form. The result is a living installation where the art of sculpture meets the intelligence of digital design. From ideas to physical space, to an immersive experience. #GenesisOfATerroir #MirrorDigital #DigitalSculpture #ImmersiveStorytelling #CraftedByInsight #HumanDigital #Backstage

Some stories are too deep for words. That’s why we shaped one you can see, touch, and feel: let us tell you more about massetowinery immersive installation. A 3D model carved in continuity with the material language of the estate: a concrete winery that, just like a vault, safeguards the wines coming by these ancient lands. On this silent surface, a videomapping experience unfolds across seven chapters: from ancient marine origins to winds, woods, and subtle shifts in elevation. Light moves across clay like memory across time, bringing the land’s inner architecture to the surface. Enjoy a moment where place, craft, art and digital aligns to make the invisible visible. #GenesisOfATerroir #MirrorDigital #DigitalSculpture #ExperienceDesign #CraftedByInsight #HumanDigital

Clay. Light. Time. Sea and wind. Three elements the human hand has always known since the beginning of time. To sculpt, to cultivate, to give form to meaning. 🍷 For Masseto winery, we shaped a space where geology becomes experience. Not a story told in words, but one whispered through light, soil and silence. An unprecedented cellar installation where craft meets code, where the terroir becomes a sculpture of insight, so that the terroir reveals itself, one projection at a time, one gesture at a time. Because some places don’t ask to be explained, or just told. They ask to be felt. #GenesisOfATerroir #MirrorDigital #DigitalSculpture #ExperienceDesign #CraftedByInsight #HumanDigital