🎚️ Can a fragrance be mixed like a track?
Only when different minds, hands and visions find the same beat.
This is what happened with bvlgari Allegra Mixology, a scent experience that lets you layer perfumes with Magnifying Essences to create your own signature blend: it took rhythm, instinct but above all, connection.
A real mix and match of visions, skills and beats came together to shape a retail experience that no one could build alone.
So, many thanks to ennio_piccirillo, Innovation and Transformation Senior Director, to aliciagonzalezmir, Innovation and Transformation Senior Manager, matildemattioli, Global Digital Marketing Project Manager, Elena Palladino, Global Trade and Retail Marketing Senior Manager, Ronnie Bertocchi, Global Store Planning and VM Senior Manager, Maria Gabriella Mancini, Global Store Planning and VM Coordinator, Claire Delor, Global Strategic Marketing Bulgari Allegra, Francesca Cicala, Image Project Manager and to every hand and mind involved: this was co-creation at its finest: tuning in, layering up, making space for each other.
The gold NCAwards adcgroup A beautiful outcome that stays with us, just as the talents connection. 🏆
#Mixology #BvlgariAllegra #NCAwards2025 #MirrorWorks #CoCreation