SHANGHAI TANG shanghaitang holds a tremendous motifs library in the 30 years of brand history. These unique and exquisite brand patterns embody the brand’s aesthetic vision and lifestyle while reflecting the significance and intricacy of Chinese auspicious culture at the “A Journey of Rediscovery: 30 Years of SHANGHAI TANG” exhibition. At the Mobile Desktop exhibition zone, visitors are also treated to an opportunity to take home a piece of memorabilia and a token of blessing from SHANGHAI TANG. Together with WARE ware.arts, a collective digital designers, artists, and creative technologists from Hong Kong, we have created a souvenir station that allows visitors to transform SHANGHAI TANG’s rich history and philosophy into their very own desktop wallpaper. Let’s pause time and savor the golden era of SHANGHAI TANG, carrying its legacy into the modern digital age. Register now. 30 年的品牌歷史，讓上海灘擁有豐富紋樣的庫藏。「風華迴響－上海灘三十年」展覧現場設有「潮繡風尚」區域，以上海灘經典原創紋樣及配色自創專屬手機桌布。這些獨特而精美的品牌紋樣，展現了上海灘的審美哲學與生活方式，以及中國吉祥文化的宏大與精妙。訪客再一次溫故知新上海灘豐富的歷史和深邃哲學，擷取成美逸雋永的圖案與其吉祥的祝福，度身訂造出唯你所有的手機桌布，摘取上海灘的一撮流金時光。納福禎祥，韻味無窮。 立即登記入場，與我們一起細味上海灘品牌悠久的工藝；透過新科技的視角詮釋品牌的價值與傳承。 Tech Partner: ware.arts A Journey of Rediscovery: 30 Years of SHANGHAI TANG 風華迴響－上海灘三十年 🗓️ Date: 2024.11.27 - 12.15 🕐 Time: 11:00 - 20:00 📍 Venue: The Qube, PMQ 元創方 ℹ️ Register: https://www.shanghaitang.com/a-journey-of-rediscovery - #FabriX #FabriXWorld #PMQ #PMQhk #上海灘SHANGHAITANG #當代中國風 #hkfashionfest #香港時裝薈 #CSTB #文化體育及旅遊局 #CCIDA #CCIDAHK #文創產業發展處 hkfashionfest pmqhkdesign

Selected pieces from SHANGHAI TANG shanghaitang Collection, archive Restoration powered FabriX’s AR Try-On’s Kiosk Augmented Reality (AR) try-on is fast becoming one of the most powerful tools for restoration of archival fashion pieces, greatly enhancing their accessibility by the public. In the FabriX’s AR Try-On Room, where SHANGHAI TANG’s collection and exquisite craftsmanship come to life with the help of Augmented Reality technologies. Powered by dressx, a Los Angeles-based fashion tech innovator, the AR Try-On Room features 14 of SHANGHAI TANG’s most renowned archival pieces - including the iconic Tang Jacket, made famous by Sir David Tang himself - where for the very first time, visitors can effortlessly fit into these pieces and delve into the details of their garments, craftsmanship and intricate design. Join us for an phygital fashion experience which, we hope, will remain as timeless as the style and cross-cultural elegance of Shanghai Tang and that it will inspire the continuous development of fashion technology in Hong Kong. 「AR 試穿」正迅速成為一種修復文獻及藏品級別時裝檔案，最有效的工具。 於 FabriX 擴增實境（AR）試衣間，在 AR 技術的彰顯下，上海灘 shanghaitang 的典藏和精湛工藝栩栩如生。大家可以輕鬆試穿經典設計，欣賞各式工藝、風格與雅緻。AR 試衣間展示了上海灘最著名的 14 件藏品，包括由鄧永鏘爵士親身示範的招牌唐裝外套。 預先登記入場，與我們一起細味上海灘品牌悠久的工藝；透過新科技的視角詮釋品牌的價值與傳承，凝視科技的無限可能。 A Journey of Rediscovery: 30 Years of SHANGHAI TANG 風華迴響－上海灘三十年 🗓️ Date: 2024.11.27 - 12.15 🕐 Time: 11:00 - 20:00 📍 Venue: The Qube, PMQ 元創方 ℹ️ Register: https://www.shanghaitang.com/a-journey-of-rediscovery - #FabriX #FabriXWorld #PMQ #PMQhk #上海灘SHANGHAITANG #當代中國風 #hkfashionfest #香港時裝薈 #CSTB #文化體育及旅遊局 #CCIDA #CCIDAHK #文創產業發展處

A Poetic Escapade: Visit Back to the Time at the Origin, the Present and the Future FabriX, as the Creative Digital Collaborator of “A Journey of Discovery - 30 Years of SHANGHAI TANG”, is offered a rare opportunity to illustrate the brand’s values and heritage through the lens of new technology. We materialise in a series of digital experiences, including a poetic escapade, where we work together with two Hong Kong-based creative collaborators visualtailors and yamanyamo to take visitors back in time to the origin of SHANGHAI TANG shanghaitang, discovering its first home in the Pedder Building. Visitors will find themselves immersed in a time-traveling capsule where thirty years of history converge with centuries of influence—a seamless fusion of past, present, and future. Let’s come and enjoy the immersive poetic escapade experience inspired by SHANGHAI TANG’s brand essence. It’s definitely an unforgettable visual experience with special choreography background music, see if you able to catch Sir David Tang’s audio message from the immersive room, where you will gaze at the limitless possibilities of technology Short Film: visualtailors Art Director & Editing: chuuufffung Animator: Choi, Jami, moment_loom, sam.sam.lau, and shermanxmenxgzb 3D Motion and Model: yamanyamo (Wy Chan, James and Honam) Music: theinvisiblemen FabriX 有幸擔任「風華迴響——上海灘三十年」展覽的數碼創意夥伴，冀以新科技的視角，為品牌展示其價值理念和文化遺產，呈獻一系列的 #數碼體驗。我們連同兩個以香港為基地的創意合作夥伴，以上海灘的品牌精髓製作成 #沉浸式光影體驗 ，帶領大家與 #上海灘 尋古溯源，探索品牌在中環畢打行的第一個家。 訪客將彷彿踏入一座穿越時空的珍寶屋。有關中國風靈感，與工藝的傳承與創新，盡入眼簾，穿梭於歷史的片段之間。感受過去，體驗當下，並創造未來。 這是一場視覺盛宴，快來感受沉浸式影片體驗，看看你是否能夠在沉浸式體驗館之中，聽到鄧爵士想要告訴你的訊息！一覽品牌歷史和設計理念，凝視科技的無限可能。 A Journey of Rediscovery: 30 Years of SHANGHAI TANG 風華迴響－上海灘三十年 🗓️ Date: 2024.11.27 - 12.15 🕐 Time: 11:00 - 20:00 📍 Venue: The Qube, PMQ 元創方 ℹ️ Register: https://www.shanghaitang.com/a-journey-of-rediscovery - #FabriX #FabriXWorld #PMQ #PMQhk #上海灘SHANGHAITANG #當代中國風 #hkfashionfest #香港時裝薈 #CSTB #文化體育及旅遊局 #CCIDA #CCIDAHK #文創產業發展處

Empowering Fashion Tech, Pushing Cultural Boundaries: FabriX Plays Creative Digital Collaborator to Elevate SHANGHAI TANG’s Legacy At the heart of “A Journey of Discovery - 30 Years of SHANGHAI TANG” is FabriX’s mission to unlock innovative artistry and new tech-infused experiences through the power of collaboration, and to pay homage to the story of SHANGHAI TANG shanghaitang, the global ambassador of “modern Chinese chic”. As the Creative Digital Collaborator of the exhibition, FabriX is offered a rare opportunity to illustrate the brand’s values and heritage through the lens of new technology. The SHANGHAI TANG exhibition starts from 27 NOV to 15 DEC 2024, with PMQ’s biggest event of the year detourhk 2024 happening at the same time. Free admissions for both events, and we look forward to welcoming you at PMQ pmqhkdesign, see you there! “A Journey of Rediscovery – 30 years of SHANGHAI TANG” is organised by PMQ and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest hkfashionfest which is presented by the Government of the Hong Kong Special Administrative Region. ”A Journey of Rediscovery: 30 Years of SHANGHAI TANG“ 風華迴響－上海灘三十年 🗓️ Date: 2024.11.27 - 12.15 🕐 Time: 11:00 - 20:00 📍 Venue: The Qube, PMQ 元創方 ℹ️ Register: https://www.shanghaitang.com/a-journey-of-rediscovery 「風華迴響——上海灘三十年」FabriX 的使命在於把品牌的精髓，藉着協作的力量，注入新科技的體驗，解鎖創意滿溢的時尚藝術。上海灘 shanghaitang 貴為「摩登中國時尚」的全球大使，亦充滿傳奇故事，是次展覽亦向品牌對香港潮流文化的貢獻作出致敬。 FabriX 有幸擔任是次展覽的數碼創意夥伴，冀以新科技的視角，為品牌展示其價值理念和文化遺產，呈獻一系列的數碼體驗。 是次展覽展期為 2024 年 11 月 27 日至 12 月 15 日，並與 PMQ 元創方年度最大活動 detourhk 2024 同時舉行。兩項活動均免費入場。歡迎來到 PMQ 元創方 pmqhkdesign 游覽，到時見！ PMQ 元創方主辦、文創產業發展處資助 「風華迴響－上海灘三十年」作品回顧展，作為香港時裝薈 hkfashionfest 的節目之一。香港時裝薈由香港特別行政區政府舉辦。 - #FabriX #FabriXWorld #PMQ #PMQhk #上海灘SHANGHAITANG #當代中國風 #hkfashionfest #香港時裝薈 #CSTB #文化體育及旅遊局 #CCIDA #CCIDAHK #文創產業發展處

Empowering Fashion Tech, Pushing Cultural Boundaries: FabriX Plays Creative Digital Collaborator to Elevate SHANGHAI TANG’s Legacy At the heart of “A Journey of Discovery - 30 Years of SHANGHAI TANG” is FabriX’s mission to unlock innovative artistry and new tech-infused experiences through the power of collaboration, and to pay homage to the story of SHANGHAI TANG shanghaitang, the global ambassador of “modern Chinese chic”. As the Creative Digital Collaborator of the exhibition, FabriX is offered a rare opportunity to illustrate the brand’s values and heritage through the lens of new technology. The SHANGHAI TANG exhibition starts from 27 NOV to 15 DEC 2024, with PMQ’s biggest event of the year detourhk 2024 happening at the same time. Free admissions for both events, and we look forward to welcoming you at PMQ pmqhkdesign, see you there! “A Journey of Rediscovery – 30 years of SHANGHAI TANG” is organised by PMQ and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest hkfashionfest which is presented by the Government of the Hong Kong Special Administrative Region. ”A Journey of Rediscovery: 30 Years of SHANGHAI TANG“ 風華迴響－上海灘三十年 🗓️ Date: 2024.11.27 - 12.15 🕐 Time: 11:00 - 20:00 📍 Venue: The Qube, PMQ 元創方 ℹ️ Register: https://www.shanghaitang.com/a-journey-of-rediscovery 「風華迴響——上海灘三十年」FabriX 的使命在於把品牌的精髓，藉着協作的力量，注入新科技的體驗，解鎖創意滿溢的時尚藝術。上海灘 shanghaitang 貴為「摩登中國時尚」的全球大使，亦充滿傳奇故事，是次展覽亦向品牌對香港潮流文化的貢獻作出致敬。 FabriX 有幸擔任是次展覽的數碼創意夥伴，冀以新科技的視角，為品牌展示其價值理念和文化遺產，呈獻一系列的數碼體驗。 是次展覽展期為 2024 年 11 月 27 日至 12 月 15 日，並與 PMQ 元創方年度最大活動 detourhk 2024 同時舉行。兩項活動均免費入場。歡迎來到 PMQ 元創方 pmqhkdesign 游覽，到時見！ PMQ 元創方主辦、文創產業發展處資助 「風華迴響－上海灘三十年」作品回顧展，作為香港時裝薈 hkfashionfest 的節目之一。香港時裝薈由香港特別行政區政府舉辦。 - #FabriX #FabriXWorld #PMQ #PMQhk #上海灘SHANGHAITANG #當代中國風 #hkfashionfest #香港時裝薈 #CSTB #文化體育及旅遊局 #CCIDA #CCIDAHK #文創產業發展處

Thank you so much, HKFDA, for the incredible honour of the “Top 10 Visionaries Award 2024.” We are truly humbled by this recognition. The idea for “FabriX” was born in 2020, during the pandemic, when I witnessed the struggles of young designers who couldn’t showcase their work due to travel restrictions. Driven to support them, I turned to digital fashion, collaborating with over 30+ brands to bridge the gap between designers and tech developers. With the support of my small but dedicated team, and backing from CCIDA and PMQ, we launched the “FabriX AR Kiosk” in 2022. Our aim was to bring technology into fashion in a meaningful way—transforming AR from a novelty into a dynamic tool for creativity. After more than a decade of curating, I’m thrilled to apply my knowledge and passion to FabriX, and to see it evolve into something truly special. A heartfelt thank you to my incredible team, our collaborators, and everyone who has been part of this journey—especially my husband and son for their patience, love, and for tolerating the “invisible mom” at times. I’m filled with gratitude beyond words, and I’m excited to continue building FabriX into the COOLEST fashion playground in the metaverse! Love, Shin Wong CEO of FabriX

Originating from Hong Kong and resonating worldwide, FabriX’s influence has gracefully crossed borders. After its successful international debut at London and Paris Fashion Weeks in 2023, FabriX Digital Fashion Roadshow returns to the global fashion epicenter, Paris, again this year. And what a return it was! ParisFashionWeek has come to a close! 🎉 Last week, FabriX proudly debuted our AR Try-on Kiosk 2.0.1 palaisdetokyo , offering visitors a seamless way to try on, capture selfies, and even pre-order digital fashion pieces via genesisone_official — including exclusive outfits for roblox avatars by dressx! The immersive “See Now - Try Now - Buy Now” experience, powered by genesisone_official , redefined how we shop for fashion, and FabriX was at the center of it all! 💫 A huge thank you to our talented designers, including biancasaunders , charlesdevilmorin , florentinaleitner_ , paolina_russo , ponder.er , and wilsonkaki_official, for showcasing their innovative digital fashion collec tions. Your creativity stole the show! A special shoutout to our tech pioneers embelex averydennison and zero10.ar , whose innovations made this possible. From NFC-enabled digital badges to cutting-edge 3D design tools and AR Mirror software, your tech elevated the event and transformed the consumer experience, showcasing the breathtaking ideation from Hong Kong to the world! And of course, none of this would have been possible without the unwavering support of pmqhkdesign and FHCM parisfashionweek , helping us push global creativity to new heights! 🌍 Goodbye, Paris! 👋 Next stop: Florence! Stay tuned for more digital magic! 🖤 #FabriXWorld #FabriX2024 #FashionMeetsFuture #DigitalFashion #DigitalFashion #虛擬時裝 #metaverse #virtual #fashion #fashionnft #fashiondesigner #hkdesign #PMQ #PMQHK #CCIDA #parisfashionweek #FashionTech #ARExperience #StyleSquad #PFW #metaverse

Exclusively for the FabriX Digital Fashion Roadshow 2024 palaisdetokyo , we offer physical versions of selected digital fashion pieces and merchandise for online purchase in a few simple steps: 1. Try out the item at FabriX’s AR Kiosk and a QR code will be generated. 2. Scan the QR code. 3. You will be redirected to genesisone_official Genesis-One’s platform. 4. Sign up/log in to check out and pre-order the item. Powered by Genesis-One’s powerful digital tools, enabling a simplified, streamlined experience from design to shelf. - #FabriXWorld #FabriX2024 #FashionMeetsFuture #DigitalFashion #DigitalFashion #虛擬時裝 #metaverse #virtual #fashion #fashionnft #fashiondesigner #hkdesign #PMQ #PMQHK #CCIDA #parisfashionweek

FabriX is thrilled to showcase our AR Try-on Kiosk 2.0.1 at the FHCM Sphere Showroom in Paris. This innovative technology seamlessly bridges the gap between physical and digital fashion, allowing you to try on virtual versions of our partners’ cutting-edge designs and experience the true-to-life pieces as you step out of the kiosk. We are proud to play a vital role in bringing together fashion buyers, designers, tech enthusiasts and fashion lovers, sparking meaningful conversations in this virtual playground.💞 biancasaunders charlesdevilmorin florentinaleitner_ paolina_russo ponder.er wilsonkaki_official - #FabriXWorld #FabriX2024 #FashionMeetsFuture #DigitalFashion #DigitalFashion #虛擬時裝 #metaverse #virtual #fashion #fashionnft #fashiondesigner #hkdesign #PMQ #PMQHK #CCIDA #parisfashionweek