We believe in making denim you can feel good about. Our family-owned factory has been pioneering sustainable production for decades.
We've partnered with recoverfiber to break down textile waste from landfills and turn it into sustainable, recycled fibers to create your new favorite pair of jeans.
A typical pair of jeans takes 1500 gallons of water to produce. Ours take less than 10, thanks to ultra-absorbent fibers and waterless processes. What’s more, we treat and recycle 98% of the water we do use in our in-house treatment plant.