Today we celebrate Sjaak's birthday. Tomorrow, we open our doors in Amsterdam.
Fresh from Paris Fashion Week, our creative director reflects: "We've built something real, not just a fashion brand, but a movement people can belong to."
In his full birthday interview, Sjaak shares insights on finding freedom within boundaries and why every discarded material deserves to be seen as beautiful.
Join us at Herenstraat 9, Amsterdam from October 9-12, daily 11am-6pm. Step into our world. Touch, wear, and discover the AW25 collection. Link in bio for the full interview.
Photo: otvlieshout
#hullekes #amsterdam #designerfashion #circularfashion #madeinthenetherlands #amsterdamfashion