Print on demand offers so many of advantages.
For example, they give larger businesses the opportunity to batch test a new print or design – without committing to a heavy consignment. Not only that, but POD also gives creative types – designers, writers, photographers etc – as well as tastemakers a way of showcasing their ideas and monetizing them.
Thanks to the rise of easy to use eCommerce platforms like Shopify (among many others – such as Etsy, Spreadshirt, WooCommerce, Weebly, and BigCommerce) anyone can easily get everything they need to sell their creations.
In fact, because so many services offer an end-to-end dropshipping service - incorporating print, warehousing fulfillment, and packaging services – a lot of the hard work is taken care of: leaving store owners essentially responsible for driving sales and marketing their business.
While this in itself requires an entirely different skill set, for those with already sizeable online followings – such as social media influencers – and others with marketing savvy, POD could present an ideal branding opportunity. ✨
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