Midsummer Challenge 2025⁠ ⁠ Embark on a 200 km ride in one go between 20-29 June 2025 to complete the challenge and enter our Prize Draw for one of 10 full kits.⁠ ⁠ All you need to join the Midsummer Challenge is an account on the Pas Normal Studios website. The account is free and gives you access to all our rides in your area, promotions, pre-access to product launches and more.⁠ ⁠ Sign up today on pasnormalstudios.com - link in bio. ⁠ ⁠ #pasnormalstudios⁠ #midsummerchallenge

Impressionism.⁠ ⁠ #pasnormalstudios⁠ #jjjjound

Pas Normal Studios Brand Summit 2025 This weekend, Copenhagen became the backdrop for reflection and reconnection with the people, the places, and the purpose that have shaped the journey - the Road to Nowhere - we set out on a decade ago. A heartfelt thank you. Here’s to the future. Explore Your Own Road. #pasnormalstudios #internationalcyclingclub

Please remind us - when can you sign up for unboundgravel 2026? #pasnormalstudios #pasracing Footage: lifetimegrandprix

The White Mechanism Bibs. A statement pair of race-fit performance kit, perfectly suited to tackle long, warm days of summer riding. The rides where heat radiating from the surface blurs the line between black tarmac and bright blue sky. ⁠ ⁠ Available now online and in stores. ⁠ ⁠ #pasnormalstudios⁠ #mechanism

karo_migon wins unboundgravel with a masterpiece ride. Skill, courage and determination. cecily_decker secures a 1-2 for PAS Racing with morgan_aguirre finishing strong in 9th place. In the men’s race madswurtzschmidt crossed the line in 4th place after a strong finish. tobiaskongstad managed to stay in the top 10. #pasracing

The T.K.O. Collection for Spring/Summer 2025.⁠ ⁠ Merging the collection’s graphics with the advanced fabrics and construction of the Mechanism styles, the T.K.O. Collection serves as a platform for the continuous evolution of Pas Normal Studios’ visual expression.⁠ ⁠ #pasnormalstudios⁠ #tko

Capturing the euphoric, rhythmic, pulsating life in sound and motion, the collection builds on the aesthetics of favourite songs and albums. Beats per minute from drums and hearts merged in moments where we—truly—belong. On the bike.⁠ ⁠ Explore the collection via link in bio.⁠ ⁠ #pasnormalstudios⁠ #tko

The first glimpses of the season for Pas Development - our grassroots initiative for emerging gravel talent in the US - unfolded in Tucson, Arizona, earlier this year. For Samantha Campbell, Oliver Ruthberg, and Scarlett Hardie, the 2025 season marks their first real test—and a glimpse of where the bike might one day take them. A film by jharphoto and kbwharper for Pas Normal Studios #pasdevelopment