Discover the legacy of GUESS JEANS through an immersive look at our history and innovation in denim. From sustainable AIRWASH technology to original materials, patterns, and washes, the exhibition highlights the evolution of our craft — past, present, and future. On view at: Yodobashi J6 Building (6-35-6 Jingumae, Shibuya-ku, Tokyo Dates: Friday 4th July-Monday 12th July Monday - Thursday & Sunday: 11AM - 8PM Opening Hours: Friday - Saturday: 11am - 9pm Admission: Free

Discover the legacy of GUESS JEANS through an immersive look at our history and innovation in denim. From sustainable AIRWASH technology to original materials, patterns, and washes, the exhibition highlights the evolution of our craft — past, present, and future. On view at: Yodobashi J6 Building (6-35-6 Jingumae, Shibuya-ku, Tokyo Dates: Friday 4th July-Monday 12th July Monday - Thursday & Sunday: 11AM - 8PM Opening Hours: Friday - Saturday: 11am - 9pm Admission: Free

The Next 40 Years of Denim is coming to Tokyo. Come experience from July 4-12th. Secure your spot in the link in our stories.

GUESS JEANS is landing in the heart of Tokyo with a monumental four-story flagship—where Japanese precision meets Californian creativity in both craftsmanship and architecture.

GUESS JEANS and Borussia Dortmund bring football and fashion together on a global stage. Players received exclusive personalized jeans product, VIPs enjoyed live laser customizations, and GUESS Jeans was front and center at every match. The journey continues—on and off the field! #GUESSJEANS

Introducing Korean Star ZICO for GUESS JEANS. Shop his look now at guessjeans.com.

GUESS JEANS official afterparty celebrating ‘The Next 40 Years of Denim’ exhibition and Tokyo Flagship grand opening. July 3, 2025 (Thursday) ZEROTOKYO — 1-29-1 Kabukicho, Shinjuku Doors Open 12AM Till Late Free entry | RSVP At guessjapan.com

‘The Next 40 Years of Denim’ exhibition by GUESS JEANS is coming to Tokyo. Step into an immersive journey through the brand’s legacy and future, featuring denim innovation, live customization by local artists, and exclusive experiences. July 4–12 At Yodobashi J6 Building, Harajuku Open Mon–Thurs & Sun: 11AM–8PM | Fri–Sat: 11AM–9PM Free Entry — RSVP At guessjapan.com.

Inspired by the California lifestyle, built for everyday. GUESS JEANS Summer ‘25 launches 6.24 at 9am PST.