Authenticity redefined with Allen Iverson — a story of grit, style, and breaking barriers. Listen to the full conversation at https://youtu.be/WWCmh7qIruk .

Introducing Allen Iverson for GUESS JEANS. Discover the limited Allen Iverson capsule at guessjeans.com and Amazon now.

Allen Iverson (The Answer) for GUESS JEANS. Before “influence” had a name, he defined it on and off the court. Discovery the limited edition Allen Iverson capsule at guessjeans.com and Amazon.

Discover the limited edition Allen Iverson capsule. Available now at guessjeans.com and Amazon.

Soft stretch. Multiple flavors. Tailored for everyday. GUESS JEANS Knits.

A night that celebrated the collaboration between DGTL and GUESS JEANS. Guests danced and enjoyed “The Air Between Us” by Grietje Schepers — an installation uniting light, sound, and movement.

GUESS JEANS and DGTL came together for ADE 2025 with “The Air Between Us” — a large-scale installation by Grietje Schepers that explores connection through light, movement, and sustainability. Inspired by GUESS AIRWASH™ denim and DGTL’s vision for conscious creation, the work turns air and reflection into a shared experience.

Allen Iverson in GUESS JEANS. Shot by Bill Frakes for Sports Illustrated (1993). “I’ve always had a love for GUESS because it was the style back then, and it just had a different swag when I had it on.” - Allen Iverson GUESS JEANS x Allen Iverson capsule available on 10.30 at 9am PST.

The Answer. The Icon. The Influence. GUESS JEANS x Allen Iverson capsule is coming to guessjeans.com and Amazon on 10.30 at 9am PST. Discover the story behind Allen Iverson in the new Iverson documentary on Amazon Prime.