Our presence in the Asian market continues to grow, thanks to our colleague Joo’s store in Lotte Gangnam Department Store, in Seoul, Korea. The store has been open since early March, and interest in high-quality Swedish fashion keeps increasing. Bestsellers in the store include the Newsboy Slim Cap and Ivy Slim Cap, with color palettes focused on black and brown with subtle glen check patterns.
There is also strong interest in our product range within gift shoppers, especially those looking for timeless and refined items for their fathers or husbands. A clear trend in the Korean market is elevated casualwear that blends comfort with timeless style, and of course, we make sure to offer matching accessories to go with it.
