W O R K E R S S E R I E S 🧀
mons_fromager_affineur
For several years now, the paraboot_official teams have been working to highlight in their communications campaigns the values that have sustained the company for over a century, generation after generation. In its desire to preserve the authenticity of its products, the know-how required to make them and the taste for the beautiful materials that go into them, Paraboot has always sought out the real and the use of the real. This season, we paid a visit to one of France’s finest craftsmen (MOF) to learn about one of the oldest methods of preserving dairy products: cheese making and maturing. One of France’s best cheese ripeners opened the doors of his cellars wide to us, allowing us to discover the benefits of bacteria.
Day after day, week after week, biology works its magic, shaping the flavours and aromas of the product and creating a cheese with character and a wide range of tastes. The different types of grazing, the blending of milks and the maturing times are all reminiscent of the work of a design office, cross-referencing the different types of leather, the colours and components of a shoe. By taking photos of « real craftsmen » in their own environment, we want to show the parallel between the authentic manufacture of our shoes, the know-how required to make them and how it is passed on, and the trans-generational aspect of our models and their wearers. Not to mention the daring it takes to forge ahead and exist for so long. Values that we hold dear.
#paraboot #mons #fromagers #madeinfrance