National Pyjama Day in Portugal reminds us that wearing pyjamas is more than just a tradition – it’s about embracing the mission to raise awareness for children’s rights, especially those who need a safe and loving home. ♡ . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Today we celebrate the art of transformation. ✨ Our Special Edition, created by the duo, features unique pieces crafted from reclaimed wood, where our waste is given a new life in an original way. Explore a collection where sustainability and creativity meet!📷 : theolivetreesandthemoon . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Soft tones and a delicate touch for cozy moments 🍂

Mix and Match: Which ones are your favourites? Let us know by sharing the letters below! 💛 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

This Christmas, we want to be part of your home’s festive decoration. Enjoy our exclusive Christmas stocking with every order placed on our online store! 🎄Made from surplus materials, this stocking was crafted to bring true holiday spirit to your home. Reusable year after year, it makes each Christmas even more special. Don’t miss the chance to add a unique and sustainable touch to your decorations! ✨ . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Exploring the forest brings peace and sparks curiosity. Keep the kids cozy with warm knits from our Wooden Memories collection. Let the adventure begin! 🍃 Explore all the options available at playupstore.com . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Every piece has been designed with a commitment to reducing environmental impact, giving new life to materials that deserve to be reused.This collection reflects our journey towards a more sustainable future. 🌿 . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Family time is like a warm embrace, where laughter and love blossom in every moment, creating sweet and lasting memories 🤎✨ . . . #fw24 #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove

Did you know we have an Outlet section on our online store? Here you’ll find pieces from past collections, crafted with the same care and quality as always, waiting for new stories to be part of. ✨ . . . #outlet #kidsclothes #recycledfibres #naturalfibres #organiccotton #sustainablefashion #_playup_ #chapterxiiwoodenmemories #embracingcircularity #fromportugalwithlove