Everything for a perfect summer day: a comfy outfit, a matching swimwear and, naturally, the cutest hat 🍓

Sunset, a casual walk and comfy clothes... all you need for a perfect evening 🌅

Creating with clay is an extension of ourselves, an art form through which our conscious and unconscious thoughts and desires are expressed in silence. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “Clay Therapy” is the inspiration for this chapter, in collaboration with artist Madalena Telo. 💛

It’s time for bare feet, endless games and afternoons outdoors! Summer is here, along with beach days, dips in the sea and holiday fun ☀️

Enjoy every step of the journey with fun 💙

A set that stole our hearts. Discover it in our private sales online: playupstore.com🌿

Another edition of the International Children‘s Fashion Trade Shows is approaching, where you can discover our new Spring/Summer 2026 collection. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “Sculptural Waste” is the theme of this chapter, inspired by nature and creativity, in collaboration with artist Margarida Lopes Pereira. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This collaboration invited us to explore textures, embrace imperfection, and value the process. A gentle reminder to move with intention, and to notice the stories held in each piece and in what we choose to leave behind. 🌿

What adventures are planned for the weekend? Around here, we‘re taking a moment to create, explore and imagine. ✨

We’re very happy to be back at Galeries Lafayette Haussmann store, with our Spring/Summer 2025 collection. ⠀⠀⠀⠀ This is undoubtedly a very special milestone in Play Up’s journey and an important step in our ambition to take sustainable children’s clothing, made in Portugal, even further. 🌿 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ See you in Paris? 😊