We're into blond fur. #luxury #ethical #fashiondesigner

Natsuho Hama from esmodtokyo is the winner of our Ecopel Fur Design Award. Her creation using our Flur Vegetal Shearling delicately intricated with handmade flowers is truly stunning. Congratulations to all the participants and to our beautiful Ecopel Japan's team. #talent #sustainability

Our collaboration with esmodtokyo has been amazing. A group of 5 talented designers have received access to splendid materials as part of our friendly Ecopel Design Competition. Keeping sustainability as a core value, most options available were made in partly biobased fibers, recycled polyester or Flur 100% vegetal. One of the student has received a $5k cash prize (more updates soon about that lucky winner). Congratulations to Natsuho, Juno, Uran, Altynaii, Karen and a heartfelt thank you to our beautiful Ecopel - Japan team for the dedication and good vibes.

Here is our estimation of faux fur's presence during the fashion shows. Faux simply couldn't be missed. At Net-a-porter, searches for faux fur increased by 220% between feb 24 to march 10. It's rejoicing to see so many incredible names in fashion and luxury using faux fur, transforming it into splendid coats, jackets or pants. The versatility of the material is unrivalled. More then ever we believe in fashion that does not harm animals but rather tries to emulate the beauty of nature with humility and non-violence. In the coming months we will announce an incredible transformation and the beginning of a new era. #fur

Faux fur is now a fashion staple. The rise of hyper realistic faux combined with a growing awareness about animal welfare and constant progress in terms of quality has made this happen.

Crongratulations to Steven from ifmparis who openned the IFM shows with two outstanding creations marking the official start of #parisfashionweek The fur-textiles used were reclaimed from our hangers and samples previously shown to our customers.

We're seeing a rise in the use of hyper realistic faux fur on the runways. Recent advances in the quality and sophistication of faux fur has reached such a high level that even for an expert eyes it is hard to tell what's real or a replica. It might also be a reason why some medias mention an artificial 'fur come back' when the overwhelming majority of furs seen in fashion weeks so far are unapologetically faux.

We are inspired by the ongoing fashion weeks which turn out to be a celebration of faux fur. Used in all shapes and forms, the Life-friendly material offers incredible variety and versatility ❤

Ecopel's fur textiles keep you warm for winter. Made with waste-diverted recycled fibers.