SYB Chapter 4 - The Origins of the Heavy Duty style in Japan - Written by W. David Marx
“I started noticing the word ‘heavy-duty’ in American catalogs. Everything was described as ‘heavy-duty’ something or other.” Just as intended, Kobayashi’s prominent use of “heavy duty” resonated with readers, and within months, the term became the de facto name of the new American-inspired outdoor look.
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