ELLE LITHUANIA BY NERIA LEJAY. MAY 2025
A Combination of Charm and Usefulness
Flippan’Look is an innovative brand born from the desire to combine style and functionality, playfully transforming the perception of accessories and eyeglasses.
As people age, many begin to experience difficulty with near vision. It’s not uncommon to end up in an awkward situation searching for misplaced glasses to read a restaurant menu, a book, or price tags at a store.
That’s exactly how the brand Flippan’Look was born in 2010. Its founder, Sonia Nogales, along with her daughter Sonia Marín, decided to find a stylish and modern solution to this everyday problem.
“It all started with the phrase ‘Where are my glasses?’—a line my mother repeated constantly as she suffered from early presbyopia. One day, in an antique shop in Florence, Italy, she spotted an ornate 18th-century lorgnette—folding glasses with handles, once fashionable among aristocratic ladies. That inspired her to bring back the forgotten object for modern life,” says S. Marín.
At that time, S. Nogales lived in her hometown of Jaén, Andalusia, where she ran an interior design and furniture store. Unfortunately, the economic crisis forced her to close the store and move to Madrid, where her daughters were studying architecture.
Despite the challenges, Sonia, then in her 50s, enthusiastically set out to create something entirely new: accessories that combined jewelry and optics. With no prior experience in these fields, she learned from an optician friend, designed the products, and found a small factory in Madrid to produce the first pendants that transform into glasses with a simple motion. Thus, Flippan’Look was born.
AN ALTERNATIVE BEYOND TRADITION
The artistic, playful, and modern reinterpretations of lorgnettes by Flippan’Look quickly captivated fans of fashion and unique accessories. S. Nogales hit a niche by creating something that is both beautiful and functional.
“When my mother founded Flippan’Look, I had just finished my architecture studies and started working in the field. In my spare time, I helped her design. Later, I fully committed to the project,” recalls S. Marín...
