🐣 The Great IDS Easter Egg Hunt is here! 🕵️‍♀️✨ We’ve hidden 3 eggs across our online world — find them all and TWO of you could win a pair of dance shoes of your choice! *Excludes any Bespoke Styles. Plus, you’ll unlock 10% OFF your next order over £100 just for taking part! 🎁 Swipe to get started — happy hunting! 🐇💛

There’s a whole cast of stars behind the scenes who make everything we do possible — and while we can’t fit them all into one post, consider this Part 1 of our team reveal. Meet the first four action figures in the line-up. (We also just really wanted to be apart of this trend!)

Competition days sorted with our FREE Click & Collect is available for the Open Worlds and the Open Dance Festival in Blackpool! Swipe to see the top 10 best-selling styles dancers can't get enough of right now. Order online and pick up your shoes at these events in May: 📍 Open Worlds (8–13 May) – order by 21st April 2025. 📍 Open Dance Festival (17-30 May) – order by 1st May 2025. See you at the Winter Gardens! 💃🕺

One can dream right? 👀

*adds to cart while ignoring you* 🛍 💅

Our reviews are a lovely reminder of why we do what we do. We’re here to make dance shoes that dancers truly love. To keep delivering the same level of quality you’ve come to know and rely on to perfect your routine, our prices will be going up from April 1st. If you’ve had your eye on a new pair, now’s the perfect time to order before prices change on March 31st !💃🕺

Our dancers spilling on the tea on what’s the No.1 item in their competition bag. What’s one thing you can’t live without on comp day? 👀

Here’s a little heads-up before the 1st of April! Due to rising costs, our prices will be going up soon—so now's the time to shop at current prices. We're dedicated to maintaining the quality and craftsmanship that support incredible dancers like ipapettoi and irinacherepanova86 every step of the way. Thank you for your support and understanding 💙 Link in bio to read more!

February meme dump, because sometimes if you don't laugh, you will cry.