lenamahfouf was ready to show off her football skills, seblafrite was rocking blond hair… and American Vintage was born 🫂 20 years later, the memories are back, with laughs and the perfect throwback pics! And you, where were you 20 years ago? 🤍 #amv20years #americanvintage #amvfriends #lenasituations #seblafrite #wearetwenty

20 YEARS, now in London ✨ Our anniversary pieces have landed at oldspitalfieldsmarket: soft tones, iconic fabrics, bold volumes. Drop by, try them on, feel the story 🤍 #amv20years #americanvintage #oldspitalfieldsmarket #bonjourlondon

Two decades of craftsmanship, friendship and the effortless cool we’ve always stood for. Here’s to the next 20 years of style together 🤎 #amv20years #americanvintage #effortlessstyle #happy20years

20 years of fun, and the celebration is just getting started! 🎈 The cool kids are joining in with style, because the party is for everyone! #amv20years #americanvintage #justforcoolkids #timelessstyle #celebratingtogether

Spring is here: time to wrap up in our brightest colors 💖 Padow corduroy shirt and pants give that vintage edge with a modern twist, don’t you think? 📸 vi_bogodist #amvfriends #americanvintage #padowfans #retrostyle #timelesscool #houseofcolors

A fresh chapter for the House of Colors in our newly renovated Vieille du Temple store in Paris! Come visit and try on our 20 YEARS capsule collection 💚 📍AMV Vieille du Temple –113, Rue Vieille du Temple, Paris 3e #americanvintage #houseofcolors #bonjourparis #amvnews

Bluer than the Mediterranean, bluer than the sky at dawn. The Vitow cardigan is your ultimate pop of color this season – perfect for those endless blue days. Make it yours 💙 📸 misslauracoleman #amvfriends #americanvintage #vitow #blueobsession #springvibes

20 years of stories, one community growing together and a capsule collection to celebrate. From our first T-shirt to today’s reimagined classics, we’ve shared every moment, every step with you 🫂 Here’s to 20 more years! #amv20years #americanvintage #timelessstyle #effortlesscool #amvfamily

BONJOUR PARIS 🎂 WE ARE TWENTY Throwback to our birthday kick-off in Paris with our closest friends and family! An evening full of fashion, excitement, fun and friendship — just the best of our world 🤍🪩 Next Birthday Tour stop: London 🎈 📸 pierrickrocher 🫶 Special shoutout to bs_agency_fr for co-hosting this beautiful event, 5 to go! — Alcohol abuse is dangerous for your health, consume in moderation — #amv20years #americanvintage #amvbirthdaytour #bonjourparis #wearetwenty