PAIN NOUVEAU, meaning “New Bread,” is a bold statement —a reinvention of how we think about bread, both in life and in scent. Expect luxurious, creative, and contemporary. Earthy warmth bread, the sweetness of ripe figs, and the grounding elegance of fine woods, creating an olfactory experience that is both familiar and groundbreaking.
Bread has always been more than sustenance—it’s a symbol of connection, tradition, and culture. With Pain Nouveau, Son Venin redefines how we experience this universal staple, translating its essence into an unexpected, modern gourmand fragrance
— Dag Laska / Founder of Son Venïn.
Pyramid:
Top: fig leaves, black pepper, bergamot
Heart: cereal bread, mimosa, orange blossom
Base: sandal wood, ambrox, golden vanilla bourbon
Photo elisabeth_heier
Model meri.ea