Get ready: Highway to Hackney returns next week with six weeks of elite training, every Wednesday, starting April 9th at SOAR HQ. Tailored for all levels, this programme is your blueprint for race-day excellence. We’re excited to welcome lloydkempson as our new coach. With his extensive experience and sharp coaching style, Lloyd will bring clarity, focus, and expert guidance to every session, ensuring you’re race-ready with confidence. Each week, we’ll bring in trusted SOAR friends and our new nutrition partner to fine-tune your training and fuelling, setting you up for peak performance on race day. Claim your spot now via link in bio.

American Race Vest Court Vision, Race Precision. From tip-off to tape-break, built for big moments. Photography: dhash

Court Vision, Race Precision Lighter than a floater, sharper than a crossover. Pindowns, pinstripes, primed for speed. Airier than MJ in ’88, smoother than a negative split. From tip-off to tape-break, built for big moments. The new American Race Vest is available now. Photography: dhash

We Chased the Sun But It Set Before We Got There. A runner’s life is a quiet ritual, a never-ending search for something just out of reach. In the pursuit, there is peace—not in finding, but in the constant motion, the endless journey itself. Film by jamiemourn Director of Photography: billygadd Production and casting: rehanajade runclub99 Edit: carefree_chick Grade: doma.works

The Advanced Race Vest. Speed starts here.

SOAR–Cubitts Cirrus A revolution in running sunglasses. A new pinnacle of performance. Cirrus invites you to reimagine what’s possible in athletic eyewear. Available now from SOAR and Cubitts.

SOAR–Cubitts Introducing Cirrus—10-grams of beta titanium and ZEISS shield lens. Perfected over thousands of kilometres to achieve unparalleled precision. Every detail, meticulously engineered for peak performance. So light, so refined, it vanishes in motion—leaving only pure, effortless clarity. A quiet revolution. A paradigm shift in performance sunglasses. Available now from SOAR and Cubitts.

Coming Thursday. Project Cirrus / 10 grams. SOAR–Cubitts

Hinterland From the archives by friend of SOAR, screen producer and fellow Hackeny resident Graham Proud. In the hinterland preceding dawn, a solitary runner explores the deserted spaces around Hackney Wick. The moody aesthetic amplified through a staccato portrayal of solitude and determination. Experience the energy of a world yet to awaken, soundtracked by UK bass sensai; Cesco. Director: g_proud_ Editor/Sound Design: jamiemaccallum A Cam: callumtunmore B Cam: tomwebsterphotography Sound: rick.entezari AC: tubby_brewster Music: “Superstealth” by cescomusicuk