No one likes bad reviews, but they exist.
Every global or local business (even the ones with shiny star ratings) receives customer complaints once in a while. That shouldn’t discourage you because it’s a situation you CAN handle.
Believe it or not, any type of commentaires des clients is healthy for your business. And, responding to customers’ complaints is one of the most effective online review management strategies out there.
Handling positive testimonials from your happy customers is far easier, I know.
But let’s see how you can respond to negative reviews and get some response templates adapted to your industry.
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Why should businesses respond To negative reviews?
Your negative customer reviews require the same (and even more) attention as your positive reviews. Here’s why:
- It shows your human side. Every live being makes mistakes. Answering a negative review shows that offline, behind your business, stands a real person. And knowing that, your customers will feel more comfortable with you in the future.
- You’re talking to everyone. By responding, you’re not just talking to the negative reviewer, but you’re talking to anyone who sees your online reviews and responses, including potential customers. Knowing that you care about your customer’s experience, they will sympathize with you.
- You’re showing that you care. Replying to a negative review shows that you’re concerned that your customer had a bad experience, and you’re taking action to make things right and ensure that never happens again. Responding to reviews instead of being neglectful builds trust.
- It affects your online reputation. Handling negative feedback on review sites and review platforms is essential for maintaining a good business name. Don’t focus just on Google reviews or Yelp reviews, but monitor what image your brand holds across the web. No matter how small a business you are, you should practice reputation management if you want to “live online.”
- Helps with your SEO. Yes, good reviews on social media, Yelp, Tripadvisor, or Google My Business will place you on the first pages. But, not only having business reviews helps in higher ranking. Also, responding to negative Facebook reviews or any other negative feedback on any social network is of huge importance. So think twice the next time you think of ignoring a negative review.
How to respond to negative reviews?
Responding to negative reviews requires a thoughtful and strategic approach to turn dissatisfied customers into loyal ones. Here is the best way to respond to negative reviews:
1. Don’t lose your cool. I know that reading a negative online review can upset you, and it’s normal. But try not to look at it as a personal attack. It’s just an upset customer who didn’t receive the expected output (and it’s not always your fault). Instead, stay calm and try to understand what’s really going on.
2. Personalize the response. In the first place, it’s very important to mention their name. Let your customer know that you’re not just copy-pasting the response, but you’re truly dedicated to the problem. Everyone wants to feel acknowledged and heard. Give that to your customers, especially to those with negative experiences.
3. Thank them for the feedback. No matter what kind of feedback you’re receiving, you should always thank. You have to show appreciation to the person who took a moment to let you know about their experience so you as a business owner or general manager can make better and improved decisions in the future.
4. Apologize and sympathize. Showing sympathy to your unhappy customers can help a lot. Don’t run away from the problem, but instead, take responsibility and apologize for what happened. Even if it’s not (completely), your fault doesn’t put the blame on them. Let them know that you’re aware of the issue they’re facing, and you understand the caused “damage.”
5. Stick to the issue. Don’t run away from the problem your customer’s facing. Stick to the main problem they have and what’s in the review. Don’t try to change the subject because that’ll upset the customer even more. And you certainly don’t want that.
6. Ask for a second chance. An apology without changed behavior is nothing, remember? Offer to make things right. Ask your reviewer how you can make things better. You can ask for their phone number or other contact information and take the conversation offline and try to make things right. A simple phone call can help more than you think.
How to respond to negative reviews examples by industry
I know how difficult finding the right response can be. That’s why we prepared these review response templates so you can use them and prove to your customers that you do care about maintaining high standards.
Negative review response examples for restaurants
Food complaints: Got my meal pal today. It was a falafel salad. The falafel was dry and small, and it was just a bunch of dry lettuce. I couldn’t eat it.
Thank you for your feedback, [Customer Name].
We’re sorry that you were disappointed with the lettuce too – we try to provide as much fresh produce as possible but sometimes things happen out of our control.
If there’s anything else we can do for you, please let us know!
Response template 1
Service and staff complaints: Pretty rude staff, especially the host and hostess. Super smug and seem delighted to turn you away even when you try reserving weeks in advance. Even 2 weeks out, apparently, there is no room unless you want to eat lunch at 3 pm. They act as if they had a Michelin star and that their food is enough to keep them in business. I can’t wait to see this yuppy unoriginal trash close down in a year, like every other one in NYC before it.
Thank you for your feedback, [Customer Name].
I’m sorry to hear about your experience and that our staff didn’t meet the level of service we strive for.
We have so many reservations and unfortunately can’t accommodate everyone, but with only one seating per night, we do have limited space. We try our best to make sure there’s enough room for people who’ve booked in advance but sometimes it just doesn’t work out.
Our hostess should not have been so dismissive when she told you “no” – she was just following up on the reservation policy, which is no-shows will be charged [#%] of their bill if they don’t cancel [##] hours before their reservation time or show up more than [##] minutes late without calling ahead first (we also offer rainchecks). This is done because this policy helps us stay in business by ensuring seats go to those who really want them.
I apologize again for any inconvenience this caused you.
Please know that we will be addressing this review with the team so they can learn from it and do better in the future.
Thank you for bringing this to our attention!
Response template 2
Atmosphere complaints: Food is great; the atmosphere isn’t. We were there on a Monday evening, and it was very crowded with loud music playing. While we could barely speak with each other, the waitress decided to turn the music up even more until it felt like in a club at 3 AM. It was a very unpleasant dining experience.
Thank you for your feedback, [Customer Name].
We’re sorry to hear that our atmosphere wasn’t the best on a Monday evening.
We strive to create an environment where guests can enjoy their food and time with friends in a lively setting without feeling overwhelmed by noise or other distractions, so we apologize if we missed the mark there. As this is not typical of our restaurant, we would like the opportunity to speak with you more about what happened in order to better understand the situation. Please reach out so we can arrange a time for us to chat further.
Although, I’m glad you enjoyed the food! I hope we can make things right and this won’t deter you from visiting us again in the future!
Response template 3.
Negative review responses examples for healthcare
Customer service complaints: Horrible dental office. Management has no co-relation with the front desk. FRONT DESK people are rude since the opening. Worse customer service. They messed my insurance copayment information; they charged me co-payment where my insurance cover full.
I’m sorry to hear about your experience, [Customer Name]. I appreciate you reaching out and am sorry to learn that our customer service has fallen short of the level you deserve.
It sounds like we missed some critical information when processing your insurance coverage for this visit–please reach out to us so that we can make it right. It’s also unfortunate to hear about the delay in treatment; if urgent care was needed, please let us know, and we’ll be happy to provide a refund for the wait time as well as any other inconvenience caused by this issue.
Response template 4.
Organization and communication complaints: I first began coming here because of their amazing reviews. Unfortunately, my experiences have been overwhelmingly negative. I was billed more than $2,600 dollars, the vast majority of which I did not consent to and were never carried out.
Dear [Customer Name], we are sorry to hear that you have had such a negative experience.
Our team is dedicated to providing excellent customer service, and we strive for 100% satisfaction with every appointment. We would like the opportunity to rectify this situation and help make it right for you.
Please contact our office at [Compnay Phone Number] so that one of our representatives can discuss your concerns in more detail.
Response template 5.
Not respecting appointment review: I’m a long-time patient of this hospital; every time I come in, I have to wait over an hour to get seen. What’s the point of making an appointment and coming in on time? I was late 15 minutes before, and the doctor didn’t see me. But today I came on time. My appointment was at 3:20 PM, it is now 4:20, and I still haven’t seen the doctor. The staff is nice, and the new renovations look good, but I didn’t leave work early to wait an hour to be seen.
In response to your comment about waiting times, we can assure you that our goal is always to see patients in a timely manner, but sometimes emergencies happen, or there are other circumstances beyond our control which mean we need more time than expected with a patient before they’re able to be seen by another provider. We do everything we can – from staff scheduling changes and better communication across departments – so these situations don’t happen too often, but when they do, it’s frustrating for everyone involved, including both patients and providers alike.
Response template 6.
Negative Google review response examples for fashion brands
Delivery and communication complaints: Lit did not send me an item for which I paid and did not bother to tell me either before I received my order of garments, presents for my fiancé, in the box when the garments were received, or after I received the order. I do not appreciate their unfair, deceptive, and duplicitous behavior and recommend that no one shop on their e-commerce site.
[Customer Name], I’m sorry to hear you had an unpleasant experience with your purchase. We are a small team, and we only have so many hours in the day. If there was any confusion about our process or if you didn’t receive what you were expecting, please let us know!
We do offer free returns on all purchases made within [##] days of delivery, and that can be done through the email link in our order confirmation email or by following this link: [Company Website].
Thank you for taking the time to leave feedback; it is much appreciated 🙂
Response template 7.
Store ambient complaints: Don’t try calling. The phone rings off the hook and no one picks up. And the dressing rooms with no mirrors make it feel like a Dollar Store. Even Target has mirrors and a better waiting system for dressing rooms. If you’re looking to get customers back into stores to save retail, this is not the way to do it.
Hi [Customer Name], thanks for your feedback. We’re sorry to hear you had a less than ideal experience with our store and dressing rooms. I’m not sure if we can get any mirrors installed in the dressing room, but we’ll pass on your feedback to our retail team, so they know what customers are looking for when they visit our stores. And I’m sure we’re going to solve the mirror problem!
We also want to make it clear that it’s never been more important for us as a retailer to offer an exceptional shopping experience – which includes providing friendly customer service! If there is anything else we can do, please don’t hesitate to reach out 🙂
Response template 8.
En savoir plus : Google reviews response examples
Negative review response templates for real-estate
Complaints about the listing: I have sent Dan multiple emails about a specific unit that is listed online as available, and every time I ask him if that SPECIFIC unit is still available, he changes the subject and tries to get me interested in other apartments. I have flat out asked him, “Is X unit still available?” and he sends a non-responsive email. I think the unit is listed as a bait and switch to get business, which is certainly a deceptive business practice.
Response template 9.
Communication complaints: Paid a broker fee and the guy never showed on move-in day. We had no keys and no one was there. Called Bulfinch who still hasn’t called back.
Hi [Customer Name], I’m sorry to hear about your experience and that you were let down by our broker. We take this very seriously and have taken steps to ensure this doesn’t happen again.
I am so sorry that we did not meet your expectations on move-in day. Our team is available 24/7 for any emergency or urgent needs, but we’re also aware of the need for a personal touch when it comes to new tenants moving into their first home. We will be reviewing our policies internally with regards to brokers, and if there are changes needed, we’ll make them as soon as possible. Thank you for bringing this up!
Response template 10.
Complaints about not being transparent: The apartment I moved into ended up having tons of issues forcing me to hire a lawyer to terminate the lease early. In my opinion, the agent should have been more meticulous about the condition of the unit when conducting the viewing.
[Customer Name], I’m sorry to hear about the issues you’ve faced with your new apartment. It sounds like it has been a difficult time for you, and we want to do what we can to help.
I’d be happy to give the agent who showed you the property a call and see if he remembers anything that might have led him to believe there were no issues at all. If not, I’ll let him know this is something they should be more careful about in future showings so that people don’t end up in your shoes.
If there’s anything else I can do for you, please let me know!
Response template 11.
Negative feedback response templates for travel companies
Responsiveness and professionalism complaints: Ryan is the worst travel agent! My calls are never answered or returned. Ryan is not helpful. People look somewhere else for travel services.
Dear [Customer Name],
I’m sorry to hear that [Employee Name] wasn’t able to provide you with the service experience you were looking for.
I will be sure to pass your feedback on, and we’ll work on improving our customer service in order to meet your expectations in the future. Thank you for taking the time out of your day to leave us a review!
Response template 12.
Customer service complaints: Asma is extremely rude. She seems to not care about your travel plans once you pay her. Do yourself a favor and request a different agent.
Hi [Customer Name], I’m really sorry to hear that you’ve had a less than stellar experience with our customer service team. We pride ourselves on providing the best possible service, and it sounds like we missed the mark this time around.
I’ll make sure your feedback is passed on to [Employee Name] so she can better her performance in future interactions. I hope you will give us another chance and contact us again when you’re ready for your next trip!
Response template 13.
Responding to negative reviews examples for SaaS companies
Unprofessional HR team complaints: Very bad hiring process and unprofessional HR team. Being a software company, you should hire some good recruiting professionals, and even none of the hr team member doesn’t have polishing skills what questions have to ask from the candidate for various tech roles. Please educate your hr team first and then hire others.
Thank you for your candid feedback [Customer Name].
Your comments will help us improve our hiring process.
Response template 14.
Unprofessional behavior: Unprofessional company. We outsourced a project to them due to an internal resource crunch. They are started contacting our clients and dealing with them. Do not consider these guys for your project. They have do not act like professionals.
Hi [Customer Name], thank you for reaching out to us about your project.
We’re sorry to hear that you are dissatisfied with the way we handled it and will take your feedback into consideration as we move forward in our work.
We would like to apologize if any of our team members were unprofessional or made you feel otherwise during this process; this is not how we conduct business at [Company Name], and I’m sorry for the experience that you had. If there’s anything more specific that happened, please let me know so I can follow up internally.
Response template 15.
Complaints about lack of skills: Worst service. They don’t have any skilled persons. Don’t deliver items in Time. They’ll take all the working Hardware Components and replace them with serviced ones or old ones and charge for them also. Completely Money Minded. Don’t approach them for any kind of Service, either Hardware or Software. The Worst Service. If there is an award for Worst management is to be given I’ll suggest this company’s name. These i***** don’t deserve Ratings also.
Hi [Customer Name], I’m sorry to hear about your experience with us. It sounds like you had a frustrating time, and we want to do everything we can to make it right for you.
We would be happy to review the specific incident in more detail with you so that we can better understand what happened and how we might improve going forward.
Please feel free to reach out via email at [Compnay Email] or through our live chat feature on our website – Live Chat Support.
We’re committed to providing excellent customer service and are looking forward to hearing from you!
Response template 16.
Negative review response examples for wellness & spa
Unprofessional service complaints: I was there for a full spa treatment with my friend (with a birthday gift card), and we both were treated very badly, and the staff was refusing to give us the whole spa treatment (as soon as they saw we had a gift card and we were not usual clients). The whole spa treatment was supposed to last at least 45 minutes, and it lasted just 25 minutes. We have never felt so humiliated before.
It is never our intention to make anyone feel this way, so please know that we take your feedback very seriously and will be looking into what happened during your visit with us. We want all of our guests to have an enjoyable spa experience, so if there is anything we can do in the future–whether it’s offering complementary services or providing recommendations on other spas in town–please don’t hesitate to reach out!
Response template 17.
Complaints about poor conditions: Exceptionally poor conditions and very confusing and not suitable areas for relaxing within the spa. They have a fee for towels, swimming caps, and slippers, but they didn’t have clean ones available to provide us with which was very disappointing. Overall, the whole spa center is dirty and disorganized, and I definitely wouldn’t return and won’t recommend it to anyone looking for quality and proper relaxation.
Thank you for taking the time to review your experience at [Company Name]. I’m sorry to hear that your visit didn’t meet our standards and we’re grateful for the feedback! We want to make sure all our guests have a relaxing, enjoyable time in both of our locations.
We provide clean towels with each service but do charge a small fee if you need additional ones or forget yours home – unfortunately; they were out when you visited. The same goes for swim caps, which are available free of charge on request. Our staff is happy to help with anything else during your visit, too, so please don’t hesitate to let them know if there’s something you need while here! But I assure you that I will check what happened while your visit!
Please feel free to reach out by phone or email anytime about any questions or concerns before booking an appointment – we look forward to welcoming you back soon!
Response template 18.
Negative review response templates for car dealerships
Transparency complaints: Don’t go there if you want a quality car. It’s obvious they are hiding things because it doesn’t take that long, to tell the truth.
Hi [Customer Name]. We’re sorry to hear you had a negative experience with us. We want every customer’s experience to be the best possible, and we work hard to make sure that happens. It sounds like you may have been misled by our staff or another dealership which is not what we would like for anyone who visits [Company Name]. Our goal is for everyone who comes in contact with us to feel valued and respected, so if you could please call me at [Company Phone Number], I’d love the opportunity to discuss your concerns further with you.
Response template 19.
Low organization skills and hidden charges: Worst Experience I ever had. I booked an appointment for checking out Honda CRV and also confirmed the same with the lady called Claudia 3-4 times before going there but I was shocked to find out after reaching there that they didn’t have the car in their inventory at all!
Hi [Customer Name], I’m sorry to hear about your experience with [Company Name]. This is a tough one, and we’re very sorry that you had this unfortunate experience.
I can’t speak for the specific situation but in general, our inventory changes daily as cars are sold or traded in so it’s possible that at the time of your appointment, there was no car available matching what you were looking for. We do offer a variety of makes and models to suit most needs though so it might be worth checking out our inventory again if you haven’t already done so online [Company Website].
We hope you’ll give us another chance in the future!
Response template 20.
Negative review response examples for legal companies
Service quality complaints: This law firm did a poor job during this pandemic in terms of quality of services and responsiveness. I fired the attorney assigned to my case today after she yelled at me over the phone, refused to look at any evidence I had to offer, and did not conduct an intake to know that her actions were not in line with my goals as a client. I think most folks would be better off representing themselves than trusting this law firm to not care, be disrespectful, and cause potentially more damage than help. They act like they’re all just working there for free…
[Customer Name], thank you for your feedback. I am sorry to hear that our attorney was not able to meet your expectations, and I apologize again for her behavior. We take this seriously and will be addressing the incident with her directly.
We want our clients to know we are here for them no matter what they need – even if it’s just a little support or advice from one of our staff members who can help get you pointed in the right direction. That said, please know that any time an email is sent through [Company Name] system, we respond within 24 hours because we are committed to providing excellent customer service. If there is anything else I can do, please let me know!
Response template 21.
Responsiveness complaints: I never got a return call after three messages left have to go through some kind of astronomical process to get any kind of services here.
Hi J[Customer Name], we’re sorry to hear that you were not able to get a return call after three messages were left. We take your feedback very seriously and I’ve passed this on to our reception team so they can make sure that all of their agents are aware of the importance of returning calls in a timely manner.
If you would like, please feel free to reach out again at [Company Phone Number] or email me at [Company Email] as my hope is always to speak directly with each of our clients when they need us most.
We appreciate your taking the time to review [Company Name] and look forward to hearing from you again!
Response template 22.
Communication and relationship complaints: They have no patience with people w t.b.i. And create so much stress that you cannot get the words out fast enough that they shut u down, leaving u dishearted, lost, and depressed, not worth the effort to dial them.
If there’s anything else we can do for you, please let us know. Thank you again for reaching out!
Response template 23.
Negative review response templates for financial companies
Communication and staff behavior: For a staffing firm, extremely rude on the phone. Many individuals apply to a staffing firm to see if there are possibilities. I was treated very rudely. As a past executive recruiter and HR professional, I would tend to refer individuals to another firm. This is only an indication of how they will treat you if employed by them.
Response template:
Thanks for sharing your experience [Customer Name]; I’m sorry to hear you had a negative impression of our company. We are currently in the process of making some changes to how we work with candidates and clients so that we can deliver on what people want from us.
Response template 24.
Working quality complaints: This was the worst experience I have ever had renting in Boston. All they are interested in is keeping your money. I had a cockroach-infested apartment, and it was against their policy to call an exterminator!!! They keep your security deposit over damage from a previous tenant. They enter your apartment without receiving permission as well! I highly recommend you do not rent from them!!!
Thank you for your feedback, [Customer Name]. I am sorry to hear that you had such a terrible experience with our company and would like to help make it right.
I apologize for the cockroaches in your apartment and understand how this would be upsetting. We do not have a policy against calling an exterminator, but I will investigate further so we can create one if necessary. The security deposit is kept as part of the lease agreement which is why it was withheld from any damages incurred by previous tenants – we’re sorry that didn’t meet expectations either.
We want all residents to feel safe during their stay at [Company Name]. I’ll pass on these concerns to see what we can change internally about this process too. If there’s anything else you need, please don’t hesitate to reach out!
Response template
Complaints about miscommunication and unprofessional working: I had a real bad experience with these guys where I was jerked around for months with conflicting messages being given. My mortgage broker was great to work with, but the underwriters wouldn’t give a clear message. It shouldn’t take months to either approve or deny a refi request. Very disappointed in the way I was treated by these guys and will never go back.
Thank you for taking the time to review our services, [Customer Name]. I am sorry to hear that your experience was less than desirable and that we were not able to meet your needs.
We take pride in providing a professional service and would like to ensure this is reflected in all of our interactions with customers. If there are any specific details about your application or the process you would like us to investigate, please let me know so that we can make sure these issues do not happen again.
Response template
Responding to negative reviews examples for home services
Hidden costs and price complaints: Showed up outside of the specified time window and quoted me a price 50-100% higher than the highest price they said it would be over the phone. I was then charged a $90 service fee for telling me something I already knew (that the hot water heater needed to be replaced). The technician was courteous and knowledgeable, but I would not recommend it unless you want to overpay.
Thank you for your review [Customer Name]. I’m sorry to hear about the experience you had with our technician.
We’re committed to providing fast and friendly service at a fair price and we do apologize if this was not communicated in the way it should have been. We take pride in being transparent about pricing – so that both parties know what is expected upfront. The [$###] service fee is normal for when an appointment includes diagnosing or replacing a hot water heater (our technicians are certified by all major brands).
I will be sure to pass on your feedback to our team members here, and we will work hard to ensure that we maintain transparency going forward. Thank you again for taking the time out of your day to give us this feedback, I hope there’s another chance where you can try us again!
Response template
Misleading complaints: He tried to solicit business other than what he was called for. Then quoted a ridiculous price to see if he could figure out why the faucet was leaking.
I’m sorry to hear you had a bad experience with [Company Name], [Customer Name]. I would like to know more about what happened so that I can provide an appropriate response for you and other potential customers. Please get in touch with me at [Company Email] or by phone at [Company Phone Number], and we’ll discuss this further.
Response template
Responding to negative reviews for an education center
Tutors quality complaints: This place hires a bunch of people who give you really weak advice. The tutors don’t know what they are talking about and don’t follow through. If you want real advice and tutoring as a BU student, do not work for them or take any of their services. It’s a bunch of fakes who staff here.
Response template
Overpromising and underdelivering: My daughter’s ACT score didn’t improve as they promised. She actually did better without their help. They have mostly students teaching students instead of certified teachers—more commercial than service.
Hi [Customer Name], thanks for taking the time to write a review. I’m sorry to hear your daughter’s experience wasn’t what you were hoping for and that she did better on her [Test / ACT] without our help.
We’re committed to giving each student an excellent learning experience with certified teachers who are experts in their field. We also offer small group tutoring sessions, which can be more affordable than private lessons and allow students to learn from other students in a similar situation as theirs. If you would like me to follow up on this, please email me at [Company Email] or call [Company Phone Number] – we want every student’s experience with us to be positive!
Response template
Discrimination complaints: It is a place where people are discriminated against; they select according to the secretary’s liking. I tried to enroll my child for more than 5 months, and I simply did not process the application because I was married and sent me to a public school.
We would be happy to discuss this further with you if you would like us to arrange an appointment at one of our centers nearest you. Please don’t hesitate to contact me directly at [Company Phone Number] so I can set up a meeting as soon as possible!
Response template
Bottom line
Keep in mind that your online reputation is shaped not only by what your customers are saying about you – but also by how you respond to that. This gives you control over how potential customers see your brand.
I hope you find the response templates you were looking for. So don’t forget to let us know if these possible responses helped you out!
And keep up with us for more response templates!
FAQ
Responding to a negative review requires a delicate balance. Acknowledge the customer’s experience and express gratitude for their feedback without directly stating they are wrong. Offer to resolve the situation by inviting them to discuss the matter further through private channels like email or phone in one of the best reply for bad comments. Always maintain a professional and empathetic tone to show that you value customer feedback and are committed to improving their experience.
When writing a negative response, focus on clarity, empathy, and constructive feedback. Begin by acknowledging any concerns or points raised. Clearly explain the reasons behind the negative response, providing necessary context without overwhelming detail. Offer alternatives or solutions if possible. Maintain a respectful and understanding tone throughout, showing that you’ve carefully considered the situation and are committed to finding the best possible outcome, even if it’s not the desired one.
When responding to a negative Facebook review, promptly acknowledge the review and thank the customer for their feedback.
First, ensure you’re signed in to your Google account to laisser un avis sur Google that is with an negative feedback. Then, search for the business on Google Maps or Google Search, and click on the ‘Reviews’ section. Select the number of stars to reflect your experience, and write a detailed account of your experience, focusing on unsatisfactory aspects.