Every business owner knows that if you want your customers to find you, you need to optimize your Profil d'entreprise Google to boost your online visibility.
Regardless of whether you’re a small local shop or a multi-location enterprise, your GBP is a powerful tool that not only puts your business on the map—literally—but also informs the public and drives significant traffic to your sales channels.
Below, I outline everything you need to know to optimize your business for référencement local, which will help it rank higher on Google and attract new visitors.
Keep on reading to get the advice you need!
Surclassez vos concurrents avec le logiciel GBP
Compléter Profil d'entreprise Google construit à partir de l'API GBP.
Understanding your Google Business Profile traffic
To improve your Google Business Profile (GBP) exposure, you must understand what drives traffic to your profile and how that traffic impacts your business:
Google Business Profile traffic refers to the number of people who find and interact with your profile on Google Maps and Google Search. This traffic can come from various sources, including direct searches for your business name, relevant searches for related products or services, and branded searches where users seek out your brand specifically.
‘GBP Traffic’ definition
Analyzing this traffic helps you identify which aspects of your profile are working well and which areas need improvement. You can tailor your SEO strategies by monitoring how users find your profile—through keywords, categories, or specific attributes.
Also, understanding the interactions your profile generates, such as clicks for directions, website visits, or calls, helps you understand which SEO metrics you should be following. It’s the only data-driven approach that will help you make informed decisions and ensure your GBP is effective in attracting local customers.
10 methods to boost your Google My Business traffic
So, how do you get an optimized Google Business Profile that places high in local search ranking and will attract more visitors to your business?
You should always start with the following best practices:
- Verify your Google Business Profile
- Optimize your Google Business Profile for SEO
- Leverage Google posts and updates
- Encourage and manage customer reviews
- Utilize high-quality photos and videos
- Ensure accurate and consistent NAP information
- Use Google Q&A effectively
- Enhance your GBP with attributes and services
- Boost engagement with special offers and events
- Integrate GBP with other marketing channels
- Bonus method: Get the most out of your GBP via a third-party platform!
1. Verify your Google Business Profile
Verifying your Google Business Profile is the first and most crucial step in boosting its visibility. That way, you confirm that your business exists and you’re the owner.
Also, without verification, your business won’t be eligible to appear on Google Maps among local businesses, significantly limiting your reach.
Thankfully, there are different methods to verify, but their availability will vary depending on the type of business you own:
- Method 1: Postcard verification—this basic method still exists for some businesses, but Google is phasing it out for more convenient methods; basically, you would wait for a mailed-in postcard that contains a code; then, you have to input the code in your GBP;
- Method 2: Business phone or SMS—this extremely fast and convenient method only requires you to enter your phone number, after which Google will contact you via a call or SMS to provide you with the needed verification code;
- Method 3: Email verification—similar to the previous method, you instantly get your verification code, but via email instead of on your phone;
- Method 4: Video recording or live video verification—this fairly new and secure verification method will require you to take a thorough video recording of your business location with which you prove you are the rightful owner of the business;
- Method 5: Instant verification—in rare instances, you may also be given the option to skip the verification process, especially if you’ve previously verified via the Google Search Console;
- Method 6: Bulk verification—multi-location and multi-brand business owners can also access Google’s bulk verification feature, which allows them to verify all their business locations by filling out a spreadsheet with all relevant details.
Rappelez-vous : verification confirms that your business is legitimate and that only you have control over the profile. It also allows you to respond to Google reviews, optimize your Google Business Profile, and access insights about how customers interact with your profile.
2. Optimize your Google Business Profile for SEO
One of the best ways to ensure your business ranks higher in local search results is to optimize your Google Business Profile for SEO.
It’s simple: focus on key SEO elements within your profile to improve your Google Maps SEO and your Google Search visibility:
- Ensure accurate and complete business information—start by confirming that your most important business details—name, address, and phone number (NAP)—are all up to date; plus, fill out all your business hours, especially for holidays;
- Select relevant categories—then, you must choose a primary and secondary category that accurately describes your business to help both Google and customers understand your services and make it easier for anyone to find you;
- Incorporate keywords naturally—add relevant keywords (not many) into your description and services reflecting your users’ searching history;
- Leverage additional features—make use of features like adding services, products, attributes (Wi-Fi, parking, payment, etc.), and a detailed business description to provide more context to Google and potential customers, further enhancing your profile’s SEO.
By carefully optimizing these aspects of your Google Business Profile, you can significantly boost your référencement local, leading to increased traffic and engagement.
3. Leverage Google posts and updates
Did you know that you can update your Google followers via Google Posts?
Google Posts are great at boosting your Google Business Profile’s visibility and driving more traffic to your business, as they allow you to share timely, relevant content.
In addition to keeping your audience engaged and informed, Google Posts help you maintain an active profile—a signal that Google picks up on to rank you higher.
Via this feature, you can post anything from news related to your products and services to offers, events, or random updates about your business.
Plus, you can include compelling visuals such as high-quality images or videos that can catch the eye of potential customers, encouraging them to engage with you.
That said, include a clear call-to-action (CTA), like “Book now”, “Learn more”, or “Call today” to hopefully drive immediate engagement and guide your users toward taking specific actions. There’s no better way to maintain a dynamic and engaging profile.
If you have access to Google’s API or are using a third-party tool with access, such as EmbedSocial, you can even schedule your Google Posts in advance!
4. Encourage and manage customer reviews
Getting online reviews on Google is a very big deal, especially for multi-location businesses. After all, they play a significant role in both your local SEO and the trust customers place in your business (95% of customers check online reviews), with positive feedback being the biggest factor in converting visitors into paying followers.
In addition to enhancing your credibility, the main benefit of critiques positives is the bump in local search results since Google first shows the best-reviewed businesses.
Therefore, you should always actively collect online reviews for your Google Business Profile, and there are various ways you can go about doing that:
- Ask directly—politely request reviews from satisfied customers during checkout, after providing a service, or in follow-up communications;
- Send follow-up emails—after a purchase or service, send an email thanking the customer and including a direct link to your Google Business Profile for them to leave a review;
- Incorporate review requests into your website—add a call-to-action on your website, such as a banner or pop-up, encouraging visitors to laisser un avis sur Google;
- Use social media—post reminders on your social media accounts, encouraging followers to share their experiences by leaving a review on Google;
- Offer incentives—provide small incentives, like discounts or entry into a giveaway, to customers who leave a review (ensure compliance with Google’s review policies);
- Create in-store prompts—place signage or flyers in your physical location with instructions on how to leave a Google review, including QR codes for easy access;
- Add a review link to receipts or invoices—include a short note on your receipts or invoices asking for a review, along with a direct link or QR code;
- Train your staff—ensure your team understands the importance of reviews and encourage them to ask customers for feedback after a positive interaction;
- Host special events—after an event or special occasion, encourage attendees to leave a review about their experience;
- Follow up with a thank you—send a thank you message to customers who leave reviews, showing appreciation for their feedback and encouraging future interactions.
Once you get a stellar 5-star review rating, you can start thinking about responding to your Google reviews, including bad reviews, since that shows appreciation for your commentaires des clients, and gives you a chance to address any concerns.
5. Utilize high-quality photos and videos
Visual content is vital in attracting and engaging potential customers on your Google Business Profiles. You can imagine how high-quality photos and videos make your profile appealing and help your business stand out in search results and on Google Maps.
Towards that goal, ensure that your images are well-lit et showcase the best aspects of your business, such as your storefront, interior, products, and services.
Conversely, videos provide a more dynamic view of your business, offering virtual tours, témoignages de clients, or demonstrations of your products in action.
However, you must keep updating your cover photo and videos to maintain a fresh and engaging profile, which will encourage your users to interact with you. Even Google favors active and visually appealing profiles, as they’re a major ranking factor for local search.
Conseil de pro : Collect and display contenu généré par l'utilisateur from your customers as its authenticity offers you with better preuve sociale and a way to attract new business.
6. Ensure accurate and consistent NAP information
Accurate and consistent NAP (Name, Address, Phone Number) information is crucial for local SEO and customer trust, as you must always be reachable.
Plus, NAP discrepancies confuse search engines, which leads to lower search rankings and lost business.
For that reason, you should double-check that your NAP information is consistent across your Google business account, website, social media, and other online listings and update it promptly when you make changes to your business.
On top of that, you can also:
- Use structured data—implement structured data (schema markup) on your website to help search engines better understand and verify your business information;
- Monitor citations—regularly check other online directories and platforms to ensure your NAP information is accurate and consistent everywhere;
- Automate updates—consider using tools or services that help you manage and update your NAP information across multiple platforms simultaneously.
7. Use Google Q&A effectively
The Google Q&A feature allows potential customers to ask questions directly on your Google Business Profile, providing a platform for customer engagement, which is a great way to show you are a real business that takes care of its customers.
That way, you’ll start building trust and improving your profile’s visibility in local search results. So, start actively monitoring the Q&A section of your profile and respond to questions promptly. As for the answers, be clear, informative, and polite.
Best of all, you can add your own questions and answers to address common inquiries, ensuring that accurate information is readily available.
Also, why not encourage your customers to participate in your Q&A section to help your profile? At the end of the day, real customer responses add credibility.
8. Enhance your GBP with attributes and services
Enhancing your Google Business Profile with detailed attributes and services can significantly improve its visibility and relevance in local search results.
- Add relevant attributes—include attributes that highlight important features of your business, such as “wheelchair accessible,” “free Wi-Fi,” or “outdoor seating.” These details help customers make decisions based on their needs;
- List all services and products—provide a comprehensive list of your business’s services or products. This not only informs potential customers but also helps Google categorize and rank your profile more accurately;
- Update attributes regularly—as your business evolves, make sure to update your attributes and services to reflect any new offerings or changes;
- Highlight unique aspects—if your business offers something unique, such as eco-friendly products or 24-hour service, make sure to add this info;
- Align with customer searches—consider what customers are searching for and align your attributes and services to match those queries.
9. Boost engagement with special offers and events
In addition to posts and updates, Google Business Profile users can also add offers and events to their profiles to attract more customers in various ways.
For example, announce limited-time offers, discounts, or special events, all creating a sense of urgency and encouraging users to take advantage of the offer.
This makes the information easily accessible and signals to Google that your business is active and customer-focused, which can improve your local search rankings.
10. Integrate GBP with other marketing channels
Lastly, you should think about integrating your Google Business Profile with other marketing channels to maximize its impact. This will help you reach a broader audience and reinforce your brand’s presence across multiple platforms. You can:
- Link to your website—make sure your Google Business Profile is linked to your website URL, and vice versa to create a seamless experience for users;
- Promote on social media—regularly share your Google Business Profile link and posts on your social media platforms to drive traffic and encourage reviews;
- Include in email campaigns—embed links of your GBP in your email campagnes de marketing, encouraging recipients to visit your profile and interact with it;
- Use GBP insights—leverage the insights and data from your Google Business Profile to inform your broader marketing strategies;
- Coordinate messaging—ensure that the business messaging on your GBP aligns with your other marketing efforts, creating a cohesive brand presence.
By integrating your GBP with other channels, you create a robust and effective marketing strategy that drives traffic and engagement from multiple sources.
Bonus method: Get the most out of your GBP via a third-party platform!
One excellent method to get your Google Business Profile performing at its best is to sign up with a third-party platform that has a direct API integration with Google.
One such option is EmbedSocial—an all-in-one Google Business Profile and reviews management tool that can also collecter des CGU from all across the Internet.
Here are some EmbedSocial features that will help you get the most out of your GBP:
- Get reviews from your Google business listings – EmbedSocial connects to your Google Business Profile and pulls reviews from all your locations;
- Automatically respond to your feedback – set EmbedSocial’s review autoresponder to send out replies based on star ratings;
- Display your customer reviews anywhere you like – create compelling review widgets and badges to showcase the social proof you’ve collected on Google;
- Créer online Google review reports – get valuable insights about your service and products by generating detailed review summaries and reports;
- Manage and schedule your GBP posts – you can quickly and easily schedule visually appealing Google Business Profile posts at any time.
- Embed reviews widget with a reviews star snippet – increase SEO visibility and click-through rates with Google widgets d'évaluation et aggregated stars in Google search results.
26 Methods to Drive Traffic to a Google Business Profile According to SEO Specialists
We’ve also asked the top SEO specialists in the industry to share their insight on how to drive traffic to a Google Business Profile. This is what they said:
- Add Products to Google Business Profile
- Leverage Google Posts and Q&A
- Optimize Business Name and Reviews
- Fix NAP Inconsistencies and Engage
- Update with Quality Content Regularly
- Follow the Three Cs Rule
- Utilize Google Posts Strategically
- Prioritize High-Quality Reviews
- Solicit Keyword-Rich Customer Reviews
- Encourage Authentic Customer Feedback
- Combine Regular Posts with Local SEO
- Link GBP with Social Media Accounts
- Post Updates and Respond to Reviews
- Optimize GBP Categorization
- Create High-Authority Citations
- Publish Engaging Google Posts
- Integrate Geo-Tagged Images
- Mix Localized Content with Reviews
- Create Consistent, Relevant Content
- Fully Optimize Google Business Profile
- Integrate Google Maps API
- Optimize Categories with GMB Everywhere
- Systematically Collect and Respond to Reviews
- Generate Reviews via QR Code
- Build Consistent Citations
- Focus on Raving 5-Star Reviews
Add Products to Google Business Profile
I’ve boosted my e-commerce clients’ local SEO traffic by adding products directly to their Google Business Profile. It’s like having a mini-store right within the Google Local Business Panel. Customers can see product images and click through to the client’s website to make a purchase.
This strategy gets products in front of way more potential customers, right when they’re searching on Google. It’s also possible to easily track how many people view those products each month, either through the built-in Google dashboard or by plugging data into a report. I think many businesses overlook this simple yet effective local SEO tactic, so I highly recommend giving it a try.
Medha Dixit, Founder, SEO Director, Digital Chakra
Leverage Google Posts and Q&A
One method that consistently drives the most traffic to a Google Business Profile (GBP) is focusing on Google Posts and the Q&A section.
Keep your profile active and regularly update Google Posts with content like promotions, events, or new products. Google prioritizes active profiles in local search results. For example, clients who post regularly see increased profile views and customer interactions. Moreover, you can also incorporate relevant keywords in these posts to help with SEO.
The Q&A section is another crucial factor. Answering customer queries quickly and adding your FAQs can also increase traffic. It builds customers’ trust and earns you rewards from Google, which can significantly boost your profile’s visibility. As an SEO specialist working with multiple businesses, I have seen clients who get more traffic by keeping their Q&A section active.
This is a simple approach, but it’s proven to work well in making businesses more visible online and engaging local customers.
Nikhil Sharma, SEO Specialist, Wavel AI
Optimize Business Name and Reviews
There are a few significant factors when it comes to ranking your Google My Business: the right business category, name, and reviews.
Keywords in the business name are a big ranking factor, so if your business name contains a keyword, great! If you can add a keyword to the Google My Business name without sounding spammy, great.
Having Google reviews of at least 10 will increase your rankings. You want to have around the number of reviews that your competitors have.
Filip Silobod, SEO, Honest Marketing
Fix NAP Inconsistencies and Engage
As an SEO strategist, the most common mistake I see in Google Business Profile (GBP) is inconsistent NAP (Name, Address, Phone number) information. When businesses have outdated or mismatched details across their GBP, directories, and website, it hampers their local visibility and confuses search engines.
Once that’s fixed, I recommend a two-pronged approach to enhance GBP visibility. First, create location-based landing pages on your website that include consistent NAP information and a “Get Directions” link pointing directly to your GBP. Rather than just mentioning locations on one page of the site, take the time to create separate pages targeting each location (be sure the content on each page is unique).
This strategy strengthens local SEO and makes it easier for customers to find your locations. I employed this tactic for a medical office client with multiple locations across several states. It significantly improved our ability to target location-specific queries in the familiar format of “procedure name in [city/neighborhood].”
The second prong involves actively managing your GBP by adding relevant Q&A content and responding to reviews. Engaging with users through these features keeps your profile fresh, informative, and visible in local search results.
By addressing NAP consistency and employing this dual strategy, you can greatly improve your GBP’s effectiveness and drive more traffic to your business.
Celeste Routh, SEO Strategist, The Elegance Edit
Update with Quality Content Regularly
In my experience, the method that has driven the most traffic to a Google Business Profile (GBP) is optimizing the profile with well-crafted, keyword-rich descriptions and regularly updating it with new content. Specifically, I’ve found that adding high-quality images, responding promptly to reviews, and posting weekly updates are game-changers.
For example, with one client, we made a point of uploading photos that showcased their services and products in action. We also included relevant keywords in the descriptions of those images. Over time, this led to a noticeable increase in profile views and engagement.
My advice? Keep your GBP dynamic and up-to-date. Regularly post content that reflects what’s currently happening in your business, and don’t underestimate the power of a well-optimized, keyword-rich description. It not only helps with search rankings but also makes a strong impression on potential customers when they find you.
Beth Patton, Website designer and developer, Manatee Digital Media
Follow the Three Cs Rule
In my experience, if you want to drive the most traffic to your Google Business Profile, you have to follow the Rule of the Three Cs: a consistent cadence of content.
I’ve seen the most success with GBP with clients that have hit their profile on all fronts over a sustained amount of time by growing their reviews, adding in products and services, adding in Google Posts, and answering questions consistently.
By frequently adding in new tidbits of content continuously over a period of time, it seems to send a signal to Google that they care about their listing, and this seems to drive much more visibility.
Will Wright, Lead SEO Strategist, Direct Online Marketing
Utilize Google Posts Strategically
Google Posts are used consistently, strategically, and frequently to the extent that they make one of the most effective ways of driving substantial traffic to a Google Business Profile (GBP). The use of this feature has the potential to make it easier for people to find you.
This is how I have used Google Posts to increase traffic:
- Regular Posting: Posting regularly (at least once per week) keeps the profile active, indicating an engaged and up-to-date business. Consistent activities such as these also help in maintaining or improving rankings in local search results.
- Engaging Content: The content contained in these posts is key. A combination of promotional offers, event announcements, as well as informative posts addressing common customer queries and pain points, work best for me. For instance, if your company provides weight-loss services, then a post about “Top 3 Tips for Healthy Weight Loss” with a call to action (CTA) inviting people to learn more or book a consultation can be very successful.
- Photographs of High Quality: Posts that are equipped with high-quality and relevant images generally tend to attract more clicks. Compelling images for a weight-loss clinic would include those that depict healthy living, success stories, or before-and-after comparisons.
- Use of Keywords: Though GBP posts are not directly indexed for SEO, including relevant terms helps Google understand the business better. This indirectly enhances the relevance of such a practice in local searches. For example, having phrases like “Salt Lake City weight-loss clinic” can boost local visibility.
- Call to Actions (CTAs): Adding direct CTAs such as “Call Now,” “Book Online,” or “Learn More” motivates users toward immediate response. Such actions are what lead to website traffic or phone calls, thereby increasing engagement rates.
- Performance Tracking: Regularly checking every single post using Google Business Profile Insights will help reveal which content type most resonates with your audience. This information is used to guide future content strategies.
A particular health and wellness industry client of mine was able to boost profile views by 25% and increase website clicks by 15% within three months after they adopted Google Posts as part of their GBP approach. Consistent use of keywords in their posts, as well as irresistible CTAs, ensured that there were always visitors on the site or making inquiries.
Rachel Hensen, Content Writer, PWA Media
Prioritize High-Quality Reviews
Prioritizing quality over quantity. As our competitors focus on acquiring more reviews, we focus on high-quality reviews. Most of the SEO experts I interact with are unaware that Google gives more points to reviews from certain profiles. Similar to how backlinks from high-authority websites carry more weight in traditional SEO, reviews are not created equal.
Reviews from local guides and established reviewers with a history of valuable contributions hold more weight. The reviewers add a layer of trust and credibility that Google’s algorithm recognizes. We encourage our partners and clients to share authentic reviews about our services.
A year ago, we received a review from a local Google Guide, Paul, who had a well-established reviewer profile with a track record of insightful reviews. A month after his review, our GBP traffic spiked by 60%.
Sergey Galanin, Director of SEO, Phonexa
Solicit Keyword-Rich Customer Reviews
Your GBP rankings will live and die by getting reviews from trusted Google accounts. Developing a method for regularly soliciting reviews and nudging your customers to include keywords—by asking them to share what it was you did for them—will not only increase the number of leads you get but also help your rankings. The presence of keywords in reviews has a huge impact on your ranking for those terms. The listing with the most reviews is often the first one people hover over and click on, sending engagement signals that will only reinforce your visibility in the maps. Overall, your GBP’s reviews will have the deepest impact on your visibility of anything you can do for your local SEO.
Frank Olivo, PDG, Sagapixel SEO
Encourage Authentic Customer Feedback
As an SEO expert, I’ve realized that consistently generating and encouraging authentic customer reviews has been the most effective method for driving traffic to Google Business Profiles (GBPs). Through a systematic approach to requesting reviews from satisfied customers, we’ve seen significant increases in profile visibility and engagement.
This strategy not only improves the business’s star rating but also provides fresh, relevant content that Google’s algorithms favor. Additionally, positive reviews build trust with potential customers, increasing the likelihood of profile clicks and website visits.
We’ve developed a streamlined process for our clients to do this. This includes training staff to politely request reviews at the point of service, sending follow-up emails with direct links to the GBP review section, and responding promptly to all reviews, both positive and negative.
We’ve also found that highlighting specific aspects of the business in review requests (e.g., “How was your experience with our new product line?”) helps to generate more detailed and valuable feedback. This approach has consistently resulted in higher search rankings, increased profile views, and ultimately, more foot traffic and conversions for our clients’ businesses.
Henry PurchaseFondateur, SEOSpace
Combine Regular Posts with Local SEO
One method that has consistently driven significant traffic to a Google Business Profile (GBP) is the strategic use of regular, high-quality posts combined with targeted local SEO efforts. In my experience as a founding partner at CadenceSEO, I’ve seen firsthand how this approach can significantly boost visibility and engagement.
By consistently updating the GBP with posts that highlight their special offers, upcoming events, or new blog content, we keep the business profile active and relevant in Google’s eyes. This activity signals to Google that the business is engaged with its audience, which can lead to higher rankings in local search results.
Additionally, optimizing the profile with accurate and detailed business information, including relevant keywords in the description and services sections, ensures that the profile appears for local search queries that matter most to the business.
This combination of content creation and local SEO optimization has proven to drive traffic to a GBP, and it’s a strategy that we’ve successfully implemented for numerous clients across various industries as well.
Kevin McLauchlinCo-fondateur, CadenceSEO
Link GBP with Social Media Accounts
I’ve seen firsthand how linking our Google Business Profile with social media accounts can significantly enhance local search visibility. By promoting our local content across social channels and ensuring consistent NAP (Name, Address, Phone number) information, we’ve been able to drive more qualified traffic to our profile.
The social media engagement not only directs users to our Google Business Profile but also signals to search engines that we are active and relevant, which improves our local rankings. This cross-platform strategy has led to increased visibility, making it easier for potential customers to find us.
In turn, we’ve seen a steady rise in local traffic and customer engagement.
Brandy Hastings, SEO Strategist, SmartSites
Post Updates and Respond to Reviews
In my experience, consistently posting updates, offers, and photos on the Google Business Profile has driven the most traffic. Encouraging customer reviews and promptly responding to them has also boosted visibility and engagement, leading to more traffic.
Igor Shulezhko, Growth hacker, SEO and e-commerce analyst, HireDevelopersBiz
Optimize GBP Categorization
One method that has proven highly effective in driving traffic to a Google Business Profile (GBP) is optimizing the categorization of the profile itself. This can be a really crucial tactic as it helps Google accurately understand your business offering, which in turn enhances its visibility for relevant searches. That said, optimizing your profile’s categorization can go beyond improved visibility; it can help your GBP actively drive traffic to your website and physical locations.
In my experience working with a previous care home client, conducting a thorough review of the categorization across their extensive portfolio of Google Business Profiles yielded an impactful increase in their website traffic. We benchmarked their profiles against those of competitors and noticed a gap in visibility that stemmed from the fact that our client’s profiles were not categorized in alignment with the terms users were actively searching for. For instance, while many of their profiles were labeled as “assisted living facility” or “retirement home,” user search trends indicated a preference for terms like “nursing homes” or “care homes.”
Having identified this, we actioned the review and re-categorization of all the client’s listings to better align with user search behavior. This strategic adjustment not only increased the visibility of their profiles but also drove a substantial increase in traffic and inquiries from these profiles to their website.
Elliot Stanion, Deputy Head of SEO, The SEO Works
Create High-Authority Citations
There are factors like getting reviews from customers, keeping updated on your Google Business Profile, adding a blog and photos, etc., creating high-authority citations that are relevant to your business can be helpful, and lastly, replying to reviews and calls quickly keeps your listing visible and gives a signal to Google that you are trustworthy, which pushes you to the top section of the Google Business Profile, hence more traffic.
Ankit Iyer, Digital Marketing Consultant, Search Engine Corner
Publish Engaging Google Posts
One method that consistently drives traffic to a Google Business Profile (GBP) is optimizing and regularly updating Google Posts with engaging, relevant content. Most people don’t understand this, but Google Posts work like mini-ads or updates that appear directly on GBP, so brands can highlight promotions, events, new products, or even helpful tips related to their industry. The key here is to keep Google Posts fresh, visually appealing, and actionable.
In my experience as an SEO professional, regularly publishing Google Posts with well-optimized keywords, high-quality images, and clear calls-to-action (CTAs) significantly boosted visibility and engagement. For instance, I worked with a local restaurant struggling to attract new foot traffic. We started posting weekly updates about their menu specials, events, and customer reviews using attention-grabbing images and phrases like “Check out today’s special!” or “Join us for live music this weekend.”
We also strategically incorporated local keywords that potential customers might search for, like “best brunch in [city]” or “live music near me.” Over time, these posts helped the business appear more frequently in local searches and on Google Maps.
Yogesh Kumar, SEO Consultant, eResource Scheduler
Integrate Geo-Tagged Images
One method that has really driven traffic to our Google Business Profile at Whole Food Earth was integrating high-quality, geo-tagged images into our profile. Early on, I realized that many businesses were overlooking the power of visuals on GBP. We started uploading professional photos of our store, products, and even local events we were part of. But the key was geo-tagging these images with our location details. This not only made our profile more visually appealing, but also improved our local search rankings.
For example, after we uploaded a series of geo-tagged images showcasing our organic product range, we noticed a significant spike in traffic from nearby customers searching for organic food options. It was a simple yet effective strategy that made our profile stand out and brought in more local customers who were specifically looking for what we offer.
Tiago Pita, Brand & E-commerce Director, Whole Food Earth
Mix Localized Content with Reviews
In my experience, the key to driving traffic to a Google Business Profile has been a mix of localized content and gathering great customer reviews. By optimizing the profile with local keywords, updating business information, and posting regular updates, we’ve seen profiles really take off. For example, with one service-industry client, we launched a review campaign that boosted their profile views by 40% and improved their local rankings within a few months. It’s a strategy that has consistently worked wonders in driving traffic and attracting leads.
Mike Harker, PDG, ThoughtLab
Create Consistent, Relevant Content
In my experience, one of the most effective methods that always drives traffic to a Google Business Profile (GBP) is consistent and relevant content creation.
When I work with clients, I emphasize the importance of regularly adding fresh, high-quality content to their GBP.
This can include blog posts, images, videos, and even offers or events. By doing so, you’re not only providing valuable information to potential customers but also improving your GBP’s search engine optimization (SEO).
Google’s algorithm values businesses that actively update their profiles, and this can lead to higher rankings in local search results. Also, engaging content can encourage customers to visit your profile, leave reviews, or share your business with others.
Dilkash Shaikh, Digital Marketing Manager, Fascinating Diamonds
Fully Optimize Google Business Profile
The method that has driven the most traffic to a Google My Business Profile (GMB) in my experience starts with fully optimizing the profile itself. This involves strategically incorporating targeted keywords into every relevant area of your GMB Profile, including the About page, update posts, and the Q&A section. By aligning your profile with the keywords you want to rank for, you increase the chances of appearing in relevant local search results.
Once your profile is optimized, the next step is to create map listing citations on other platforms like Bing and Apple Maps. These citations help reinforce your business’s online presence and credibility across multiple platforms, which can further boost your GBP’s visibility in search results. These map listing citations act the same way as backlinks for websites, but impact your GMB Profile instead.
Finally, the focus should shift to gathering as many customer reviews as possible and responding to all of them. Reviews not only enhance your reputation but also play a crucial role in local search rankings. Google prioritizes profiles that are active and engaged, and consistently managing reviews signals to Google—and potential customers—that your business is credible and customer-focused. By following these steps, you can significantly increase traffic to your Google Business Profile and improve your overall online visibility.
Ramzy HumsiFondateur et PDG, Vortex Ranker
Integrate Google Maps API
When I was working with a couple of clients on local SEO, the important steps I took included integrating the Google Maps API into the footer of the clients’ websites so that it is included on all pages, along with the address.
I also verified the business. I realized most companies do not claim their listing; by claiming it and updating it with the latest information, adding a few pictures, and consistently updating the latest posts and all relevant tags, the business profile began ranking higher in Google SERPs, even outranking major websites in the niche. Since the client’s business is in a highly competitive market, by following these steps, I was able to drive 125% more leads to the client’s website.
Mani Kolli, SEO Specialist, TranceBlogger
Optimize Categories with GMB Everywhere
In our experience, optimizing your Google Business Profile categories and services effectively is crucial. We recommend using a free tool called GMB Everywhere for this. The tool allows you to view the categories your competitors are using and highlights the most common associated services for the categories you select.
Here’s a step-by-step guide to optimizing your Google Business Profile categories/services:
- Begin by downloading and installing the GMB Everywhere Chrome extension. This tool is essential for gaining insights into the categories used by top-ranking competitors.
- After installation, consider signing up for a free account to access the tool’s full range of features. This is necessary in order to see the services associated with each category.
- Search for Your Target Keyword – With the extension active, search for your target keyword to view competitor results.
- Review your competitors’ profiles, and you’ll see the primary and secondary categories they have chosen.
- Return to your Google Business Profile and update it with the relevant categories that match your business. Although Google allows up to nine categories, it’s wise to stick to around five to maintain relevance. Select the categories that best represent your business and its services.
- Ensure you are logged in to your GMB Everywhere account, and go to their Category Finder. Add the categories you just used, and it will display the most utilized services for those categories.
- Go back to your Google Business Profile, and add those services. It is best practice to always add a keyword-optimized description with the service. The most basic version would be ensuring that the service name is used at least once in the description.
Following these steps will help you align your profile more closely with industry standards, providing a competitive advantage in local search rankings.
Matthew DemersFondateur, Diffuse Digital Marketing
Systematically Collect and Respond to Reviews
After working 12 years as a Digital Marketer and 2 years as a Business Strategist, I must say, Google Business Profiles (GBP) are invaluable in enhancing local SEO practices and sales.
During my early career, I worked for small businesses. One of my clients owned a small bakery. He was struggling with attracting customers. Their GBP got almost no views, and their foot traffic was slow. We focused on one method that made a great difference in this business: consistently collecting and responding to customer reviews.
Why reviews? They are an important ranking factor for Google’s local search algorithm. In addition, they help to build trust with potential customers and boost your local search visibility.
What exactly did we do? We developed a systematic plan. When a customer arrives, we ask them to leave feedback, whether it’s positive or negative. We assure them that we will respond to everyone.
How did we go about it?
- Created an automatic system to request reviews from customers after purchase.
- Trained employees to ask politely for a review from satisfied customers.
- Created response templates for different types of reviews to ensure timely and consistent replies.
- Responding to negative reviews a bit more swiftly and professionally turned many dissatisfied clients into loyal ones.
It was such a great experience that it was hard to believe. In three months, the bakery’s review count had increased from fifteen to over one hundred, with an average rating of 4.7 stars. Their GBP views went up 250%, and they saw a 40% increase in store visits.
How can you ensure this strategy works for you? Make sure requesting reviews is now part of your business process. For example, create an automated email or text message that will be sent out after 24 hours following a purchase. Respond promptly and professionally to all reviews, especially the negative ones, because this is an opportunity for you to turn those into loyal customers. You can set aside 30 minutes every day in your schedule to respond to the reviews.
Regularly seeking and responding to feedback boosts Google Business Profile traffic and offers insights to grow your business, eventually supporting local SEO efforts. Just remember: consistency is key here.
Arslan Habib, Digital Marketer at Web3MoJo | Business Strategist at Sustainability Jobs, Sustainability Jobs
Generate Reviews via QR Code
This applies to businesses that have a complete Google Business Profile. By complete profile, I mean all the information required is completed, filled, and accurate.
Recently did this for a local carpet-cleaning company in Geelong.
Get a link from the Google Business Profile that takes users directly to the profile with the reviews page open. The cleaning business converted this link to a QR code, which they presented to the customers after the job was finished. They sensed if the customer was happy and asked them to review the business quickly. They were able to generate over 1,000 reviews in 12 months.
The positive impact was clear: increased online visibility, higher conversion rates, and ultimately, the expansion of the business into a franchise model.
Puneet Singh, Sr. SEO Specialist, Mojo Dojo
Build Consistent Citations
In my experience working with quite a few local businesses, I’ve found that consistent citation building has been one of the most effective methods for driving traffic to Google Business Profiles (GBPs).
Citations are essentially either the online embeds of your Google Business Profile or mentions of your business’s name, address, and phone number (NAP) on other websites.
When your business is listed consistently across the web with accurate NAP information, it sends a strong signal to Google that your business is legitimate and credible.
This can boost your GBP’s ranking in local search results, making it more visible to potential customers in your area.
Additionally, citations can also help improve your GBP’s overall visibility and authority. When people find your business listed on reputable websites, they are more likely to trust and engage with your brand.
Himanshu SharmaCo-fondateur, Accrue SERP
Focus on Raving 5-Star Reviews
Do everything possible to have the most complete profile on Google Business. However, we always recommend focusing on amazing customer experiences that turn into raving 5-star reviews. The more authentic and specific the review, the better. It takes some effort to ask people to sign into Google or Yelp! But if the experience is outstanding, customers do not mind bragging about you. This is the most scalable local referral method available to local business owners.
Nick Fraunfelder, PDG, Sure Oak Marketing
Conclusion: Keep monitoring and analyzing your GBP performance!
“How to rank higher on Google search?” has a simple answer.
Ultimately, you have to keep a close eye on your GBP at all times to identify what’s working, pinpoint areas for improvement, and make informed decisions.
Start by regularly reviewing Google’s insights. They offer valuable data on how customers interact with your profile and what they want to see.
You’ll learn everything from how they find your business, their actions, and which photos or posts garner the most engagement. Analyzing these SEO metrics will help you understand customer behavior and optimize your profile better.
Pay attention to search queries (keywords people are using), customer actions (how often they navigate to your other platforms), photo and post engagement (which media is attracting attention), and review trends (the content of reviews).
By continually monitoring these metrics, you stay ahead of potential issues and ensure that your Google Business Profile remains a powerful tool that drives traffic and business growth. Then, you can start fine-tuning your approach, experiment with new strategies, and ultimately, keep your Google profile performing at its best!
FAQ
How to get more traffic on Google Business Profile?
To increase traffic on your Google Business Profile, you need to optimize it for local SEO by completing all business details, using relevant keywords, and regularly posting updates. Also, you should encourage customer reviews and maintain consistent NAP information across all platforms.
What are the best practices for optimizing GBP for SEO?
Best practices for optimizing your GBP for SEO include ensuring accurate and complete business information, using relevant keywords in your description, regularly posting updates, adding high-quality visuals, and encouraging customer reviews to build trust and boost local rankings.
How can I use customer reviews to enhance my GBP traffic?
Customer reviews enhance GBP traffic by building trust and improving SEO. Therefore, you should encourage positive reviews, respond to all feedback promptly, and address any concerns professionally to maintain a strong online reputation that attracts more visitors.
How often should I update my Google Business Profile?
Update your Google Business Profile regularly, ideally monthly or whenever there are significant changes, like new services or hours. Regular updates, including posts and offers, keep your profile active and engaging, improving its visibility in local search results.