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This is a new feature in the EmbedStories platform.

It allows you to add a custom button to the Instagram story that is displayed on your website.

Here are the steps how you can do this:

  • Open the story widget that you want to make it shoppable
  • Click the top tab “Call to Action”
  • Choose button label and enter the button link
  • Click ‘Save’

create shoppable Instagram story

That’s it.

Katerina Bojkov

Co-Founder of EmbedSocial and Head of Growth. Previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.