Some of the products that I know, I feel like it’s very high quality standard food that I can’t get anywhere else.. Not sure, what best practices they observe, but I get the feeling of having kind of best “Organic” standard food, though it is not certified. I surely can see & feel the difference after having it. As they mentioned I started believing that their products are GMO free, synthetic pesticide and herbicide free, antibiotic free, hormone free, etc... hope they can reduce some cost to be more affordable for more consumption & opportunity to give best food like this to our family & friends..